- For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?
- The strategy shift resulted in more sales, but at a substantially lower profit margin. As a result, overall profitability did not alter much and they were also worried about their image.
- Do you agree with their decision?
- Yes, if the quality of the jeans was not good quality or making more profit then before the strategy needs to be evaluated.
- In the second example, do you agree with their choice of channel for their new watches? Why?
- I disagree because it shows consumers and even investors where their morals and ethics are and how they view their consumers. Many are looking for good quality watches.
- Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?
- They might but there is a good chance they won’t as jewelry stores care about being honest and truthful about their products and only sell quality jewelry.
- What other channels (retailers) should they also consider?
- Amazon, Alibaba, Shopee
2 thoughts on “Plae”
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Hey Raveena
I agree investors and consumers know exactly what they want. Good quality and at a high price states you value the items craftsmanship
Hey Raveena,
I like how you make a connection with what we have leaned about ethics! it’s true, customers look for quality watches and distinction.