Consumer decision making

Moving to a new place is a new experience in our lives. Before I decided to move to Utah, specifically to Salt Lake City I had no idea about what this place looks like, so asked my friends for any information that they could help me with, to adapt fast there and to have an impression on how this place looks like, and the lifestyle of it, but this strategy didn’t go well, as none of my friends had an idea about it. so, I did some research about the place, fortunately I found a website that shows everting I would know about the cities that you want to visit in Utah, and Salt Lake City is one of them.

My first impression about it was decent, I was excited to go there as soon as possible, based from the description on the website seems as a  quite city, a touristic one, it has a lot of restaurant too, and this  sentence brought  my attention that it says;” At the north end of the valley in Salt Lake City proper you will find the highest concentration of restaurants and bars that complements the most options for world-class, arts, culture, and entertainment.” Which made me so motivated to try some of those restaurants.

Thus, I moved to my new city it was so cool as I assumed, the weather, and people everything is terrific. Fortunately, that day the weather was good for going out, and I didn’t want to miss the chance to try one of the restaurants here,  so I deiced it to go to an Italian restaurant, first thing I did I asked some of the locals, I saw this strategy it might help me quick to get my ideal option, but I got a lot of restaurant names, that confused my decision on which one I should go to, so I took those names and started doing a research about them,  I found all the restaurant good, but the one that has my attention more, it is “Valter’s Osteria”, and the reason why I have chosen this restaurant, because I’m that type of person if I want to go to any restaurant, it has to present the real ethnic of that place, it’s not just using the name of it  and pretended that you belong to that place, I like to have that feeling of not just eating food, also to make me be  part of  that culture, it’s  like I’m  traveling to that country, I looked at their Instagram account when I saw those photos the restaurant look exactly Italian, the designee, the food, even the owner his a pure Italian, with the fancy clothes and elegancy that Italian people have.

when I got there, I was amazed I loved the designee look so simple and classic, I felt like I’m in those Italian mafia movies, and as you know every time you hear Italian food it comes automatically to your mind pizza and pasta, so I tried this recommendation on the menu as follow:

  • PASTA AL FORNO VERA: Homemade Lasagna Served With my Mother’s Special Meat Sauce
  • PIZZA CARNE: Butterflied, Pan-fried Center Cut Compart Natural Duroc Pork Tenderloin Served with Fresh Tomato Sauce, Mozzarella, and Basil
  • SALSICCE E MARE: Our Special Sweet Italian Sausage, Grilled Calamari, Mussels, Clams, Scallops, and Shrimp, Served with Sautéed Spinach.

To  sum up, what I  realized about my consumer decision-making process, it toke me time to made my decision but it’s worth it because I found the place that I was looking for after a lot of research about the place, of course when you try something for the first time you will have that feeling of doubt about the place or the food taste, all those questions will disturb your thoughts, but as I mentioned before, if it happened and I go to salt lake city, I’ll definitely visit this restaurant because the way how I see it, and how I described it, gave me a satisfaction about it.

and  for my  preferences comparing to other consumers, I believe it hard to find a real comparison, we might share same interest in several product but we can have different vision to it, like the example of this restaurant the reason why I chose it because for me I see it as a real Italian restaurant which reminds me of Italian movies and the Italian culture, some people they will simply go to it just because its Italian and they  want to try Italian food, so for me I focus on small details when it’s about going to restaurant not only because of the food, also the atmosphere of that place it must present the real identity of that nation.

 

Reference:

https://www.visitsaltlake.com/listing/valters-osteria/62118/

One thought on “Consumer decision making

  1. Samra Tariq

    Hi Rachid,

    I know it is a little bit difficult to choose from the best of three options, but researching them and gathering information helps a lot in getting to know the place, there food and their service, and it also saves you from wasting time and money by trying out food from the restaurant at every block just to gain satisfaction.

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