The Joneses was a very deep, introspective movie that included an extreme form of personal selling. Personal selling is using in-person interaction to sell products and services. Though posing to be a normal family, the Jones family is a group of sales representatives who directly interact with their community to promote certain products and services. They exemplify how conversations, (seemingly) organic demonstrations, and field selling of different products can lead to a ripple effect of consumer trends. One specific scene stood out to me the most; KC told Steve that the goal was for their neighbors to want to be them and not just want to buy what they have. This resonated with me because I recognize that is the appeal of companies using social media influencers to help sell their products nowadays. Often, influencers advertise new clothes and services to entice others to buy the products as well. Personally, I do not find the ways in which products were marketed to be ethical. All of the members of the family exploited the mental and emotional vulnerabilities of their neighbors. However, it is questionable how is truly at fault: the sales representatives, the company they worked for, or consumer culture in the U.S. Regardless, Larry’s final scene of him dying with his material possession spoke volumes on how our obsessions ultimately controlled his emotional well-being. Currently, we invest our emotions and identity into material possessions that have no greater worth than temporary importance. I don’t know if I would be friends with someone out of the Jones family. Before knowing, I would assume they had a spending addiction because of their constant wave of new products in their possession. Though afterward, I would feel similarly to how I do now; I would feel sorry for them because they need to exist in a fantasy world to escape the realities of who they are.