The Jones

  • Would you categorize the way the Jones family lives as personal selling? Why or why not?

Beside my personal opinion on the Jones family, I would say yes, it is a personal selling. Personal selling uses in-person interaction to sell products and services. They were acting like a family to promote their product. As of today, so many influencers advertising for many products and they are acting like they are being using them to make people buys more from it. For example, the youtubers who advertise for beauty supplies saying it helped with acne or dark spot, I’m still buying some of their product with no result. So those youtuber are also selling as a personal selling.

  • What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

I’m trying to find similarities of me and the strategy of selling that the Jones family used but I couldn’t find one. But my best friend convinces me to buy jewelry from the same store she got them. she showed me her stuff couple of time than I got the feeling of pleasure if I got myself some bracelet. She took me to the same store, but she helped me bargained the price, so she did it because she loved me not to sell me something. My friend was advertising for that shop for free.

  • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

There are two separate issues in this movie. The first one is pretending to be happy family. The whole scenario was not appreciated because it makes the surrounding people feel like they are looser. If we will not discuss this problem, the second issue is testing the product, where the cloth for advertisement and feed your guess a frozen food to show them how it is delicious it is not a bad idea for promoting and advertising a product.

  • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

If I was a friend with the Jones family before I found out their secret Nothing will change in my life. Leaving in New York is an opportunity that no one have it in the world. I have friend from all over the world in my Neiborhood, I’m enjoying the international food, learning about different culture and most of us trying to succeed on his own way. So, the Jones family will not be successful in Brooklyn.

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