• Would you categorize the way the Jones family lives as personal selling? Why or Why not?

The answer is no because the Jones family actually is acting as an icon family, the success of their sales is all because they succeeded to pretend a family full of happiness and to be light of heart. I think that should be categorized as team selling.

• what similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

One of my favorite brands is Apple. I also find that a similarity between the Jones family and Apple is both of them want to change people’s lifestyles. The Jones family pretend to be a family which to be admired by others so that other people want to be part of them. And Apple creates an Apple ecosystem which among laptops, earphones, watch, phones, and so on to change people’s routines.

• Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

I think the way products are marketed in this movie is unethical, because this kind of marketing is processed under the situation that consumers who don’t know they are being marketed products. Consumers passively accept their sales pitches. Consumers should have the right to choose whether to accept sales pitches or not.

• How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

I would think the way they treat me is incomprehensible and ridiculous. But afterward, I will think their approach is understandable for me because everyone has their own ways to work and survive if they don’t hurt other people.