For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix? Do you agree with their decision?
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The main reason being as to why they decided to reverse their decision was because they noticed that there wasn’t much of a difference compared to their usual methods. Sure, their brand going to discount stores and if a lesser price may sell a lot but usually jeans could be from 30 dollars and more. If their jeans were placed in discount stores it will be a less price but a different amount when it comes to how many jeans are being bought of equal value. In other words, If i were to get jeans from Levis that are $59.50 only for one style and at a discount store it’s 20 or 25, one may buy another one for the equal or less price of 59 yet won’t be as effective.
- Personally, i do agree with their decision only because if we continue with what we discussed above, one usually does not get more than 2 jeans even for a lower price unless they decide to givr them as gifts which again is rather doubtful since it’s JEANS and you could wear the same JEANS you bought like 3-5 years ago again
