1)For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

For the first example, the reason why the firm reversed their decision and returned to their initial channel mix is that the moment they expanded their distribution mix to target a new type of customer and increase their profit, this didn’t come out with the result that the company set for since it doesn’t add any value to the company and might lead the brand to a risk of its reputation since it will be produced at a low cost. It’s like selling a Ferrari at the price of a Ford.

2)Do you agree with their decision?

I totally agree with them. The manufacturer produces jeans of high quality and sells them to discount stores. This will decrease the value of the brand and will impact the profit of the company.

3)In the second example, do you agree with their choice of channel for their new watches? Why?

For the second example, I would agree if it was another brand of watch and not one of the Swiss watches, since we all know that those manufacturers produce a high-quality watch for a specific customer and that is what makes the brand special compared to the others.

4)Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I don’t think so, because their segmentation is based on specific customers that will just buy good quality watches, so when the customer notices that, they will think that those jewelry stores sell fake products at a high price.

5)What other channels (retailers) should they also consider?

Amazon, Shopify, Alibaba, Costco,