1:For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

the main reasons for why the firm reversed their decision and returned to the initial channel mix was because the firm didn’t see any change or growth on profitability and also because of the decline brand integrity.

2:Do you agree with their decision?

Yes! I totally agree with their decision because if they realized that their new idea wasn’t generating more profits as the previous one, going back would be the right thing to do. Also, brand integrity is very important ,if they market their high-quality jeans in  discount stores it can cause for customers to loose trust on the brand.

3:In the second example, do you agree with their choice of channel for their new watches? Why?

In the second scenario, I don’t agree because customers look for high quality luxury watches.

4:Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

I don’t think that most existing jewelry stores will be willing to stick and sell these new watches because in the the long run they will start to see a decrease in sales which results in a decrease in profit.

5:What other channels (retailers) should they also consider?

eCommerce-( amazon) and department stores such as Macy’s,Bloomingdale’s and jcPenny.