1.For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?

The major reasons why the business reconsidered its choice in the first scenario were that their profitability had not changed much. They were also concerned about the impact their new distribution strategy was having on the integrity of their brands. The stores must be located in areas with a large concentration of consumers interested in high-quality jeans.

2. Do you agree with their decision?

I agree with their choice since their profitability was stagnant and they were concerned about the influence of their distribution mix on the integrity of their brand.

3. In the second example, do you agree with their choice of channel for their new watches? Why?

In the second case, I disagree with their channel choice for their new timepieces, which are their own low-cost digital watches, because they wish to sell them at premium rates through jewelry stores. They should instead place their new low-cost digital clocks on convenience shop shelves.

4. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?

Because of the disparity between high and low costs, I believe that most of their existing jewelry retailers will be unwilling to remain around and offer the new watches. It will seem horrible if you go into the store expecting to see just premium pricing but instead see low prices, which will make you wonder why they are offering such disparate things. Instead, low-cost digital timepieces should be sold in convenience stores.

5. What other channels (retailers) should they also consider?

Given that these are new low-cost digital timepieces, I believe that additional routes (retailers) should be considered. And their profits might skyrocket.