The show demonstrated great ideas to invest in. All of them were good and related to our lives and our consumer behavior, but I would say that the only investment that caught my interest was the last presentation by the co-founder of Incredible Eats, Dinesh Tadepalli. The reason why I chose it is that I think his idea is more efficient and sustainable compared to the others. Since we are now having a big issue with climate change, and I like to support those types of ideas because it’s beneficial to society.

Moreover, we all know that plastic takes a long time to decompose. So this product is a replacement for plastic utensils. In other words, we can eat the spoon, the straw, and even the chopsticks. They come with flavors so that we can enjoy our meal and save the planet too.

As I said, this product encourages us to save the environment. For example, let’s say I’m going to organize a party. Instead of using a plastic utensil, I will use this edible product as an ideal option. First, I’ll save time, and second, I will not have a lot of trash to recycle. It’s also easy to use because the ingredients that it’s made of give a good flavor to any type of food that you use it with instead of feeling the plastic taste.

Furthermore, I believe that consumers will find it a good option instead of plastic for many reasons. One of them is a health concern, as plastic contains various chemicals that are harmful to our bodies. Another reason is to encourage children to eat healthy food. Nowadays, most children are more into junk food than healthy food, and I think this product will encourage them to eat healthy food because of the touch that this product has. It makes it more enjoyable when you eat your spoon after you finish your meal. It is also a good alternative for businesses that will save time in recycling plastics, and it will give a beautiful touch to the business because it will become an innovation that will evaluate the reputation of that business because they care about the environment.

To appeal to consumers for this product, I first liked the idea that Lori suggests marketing it by creating a design on the packaging that says, “Come and eat me.” I think that is more creative. If we add memes like a carton designee of the utensils, so they can look more attractive to consumers, and it will come with eco-friendly packaging, then I will start by targeting small businesses and opening an online store. I will also try to come up with different flavors so I can expand the consumer’s marginal. I’ll make some products that are special for kids, and I’m going to form partnerships with nonprofit organizations that care about the environment in order to gain their support, which will help me improve my market image and achieve the goal that I set for myself.