Arriving in Salt Lake City and I am happy to finally get a vacation. The ride so far wasn’t bad at all. Being vegan, I had to do extra research on where I can get dinner because I am starving and need food that catered to my lifestyle. I’m in the mood for Italian food and am excited to see what I can discover.

My process as a consumer who does not know the area or the food that will be served was more worried about if there will be an option for me if I sit at a restaurant in Salt Lake. So, I had to dig deeper, I searched up vegan Italian restaurants in Salt Lake City to see what my options are while vacationing in the beautiful city.

I wanted to sit and view the scenery and the restaurant had just the right view. And the prices were even more worth it.

After looking up restaurants near me I found a specific restaurant that catered to me, and I was excited to eat there. Zest Kitchen & Bar was colorful but caught my eyes because it gave multiple different options of food choices. The restaurant had mostly four and five-star ratings and very amazing reviews. Some of those reviews were helpful in my decision to eat there. For example, one customer said “Absolutely delicious food! Doesn’t matter if you’re vegan or vegetarian. The flavor combinations are so wonderful. We tried avocado salad, creamy carrot soup, nachos, and a brussels sprout appetizer. I can’t wait to go again and try even more.” What an awesome review.

I was seated with a warm and friendly welcome and although the restaurant had a lot of class it was still between formal and causal which gave a very chill vibe. This feeling and customer care made me one hundred percent sure that I made the right purchasing decision, and I was eager to eat and explore the many options. I will be enjoying the BBQ Jackfruit Pizza, tiramisu “cheese” cake, Cuban tacos. The menu had so many great choices and I was ready to order it all lol but what an amazing experience I enjoy it.

The consumer-making process is a very strategic process meaning there’s a lot of research and thinking involved in it. Also having the internet and other technology factors where we have digital and platforms where we can see reviews which helps a lot in the purchasing process. My preferences differed to many consumers because veganism is something that was always around but not as popular so now because the healthy way of living is now a big trend worldwide it’s a different perspective for many also. Now bot only me but many consumers see the new and enhanced menus that are now way more diversified.