During my stay at Salt Lake City, I am looking to try new restaurants that I can order food from I be looking for all different types of cuisines especially Italian food.
I started looking up different food place using google maps, there were many restaurants to choose from some of them were close to my hotel and many of them did not have the delivery option.
While searching for the restaurants was looking for casual food that could be delivered to my room and would also be affordable and within my budget. There were many options to consider from, but those restaurants did not have good rating or people that gave them ratings were under 500 which made me think that the food or the service might not be good because people were not giving it ratings and engaging with the restaurant. After doing a lot of research and spending almost an hour there were many restaurants that had amazing food which were Stoneground Italian Kitchen, Buca Di Beppo Italian Restaurant and Tuccis Cucina Italian. But the one that attracted me the most was Olive Garden Italian Restaurant because it had a 4.4 rating out of 2,387 total ratings. The reviews on the restaurant were “The food is good. Very good service. Social distancing well maintained” while reading this review it gave me confidence that the restaurant is following the CDC guidelines and maintain social distancing and the risk of getting Covid is reduced at that restaurant.” The other reviews that I read was “Lunch menu is good price-to-quality. A pasta, bread and salad or soup is only ~15 dollar.” After reading “Got takeout. Fast easy and good food as always.” These reviews confirmed that the food is not too expensive, and the takeout is quick and smooth so I would not have to wait too long receive my order.
After reading the reviews when I looked at their menu I saw a lot of different options like chicken alfredo, tour of Italy and there was also an option to create your own pasta and they gave you five different types of pastas, sauce, toppings, and salad dressings to choose from if you had specific requirements and the price was under $15.This restaurant also had a variety of cakes to choose from in case I started to crave for desert.
While I was placing my order at Olive Garden Italian Restaurant, I choose to opt into their text messages service where they were giving me updates on the process of my food, they were telling if the order was being cooked, packed, picked up and delivered. After the delivery of my food, they also sent a link to survey where I was able to rate their service.
During this process I learned a lot of new stuff, like people not only look at the ratings but they also look at how many ratings the place has for example a resultant could have a 5/5 rating but only 2 people might have given that rating, which means that having a good rating and total number of ratings also matter. Another thing I learned was that sometimes you might not be satisfied by the rating but when you are reading the reviews they help you get a better understanding of the place.
Hey Tariq
Your Consumer behavioral decision is based probably similar decision I would have made when deciding a restaurant.
Reviews have been playing a big role in that, and i also learned that with some bad reviews restaurants would try their best to get back on track on getting back to the top.
I have tried out restaurants a few months ago, which had bad reviews but what got me going to it was that 1 single person wrote a review stating new management took over and that was all it took for me to go.
hi Tariq,
I like how you mentioned that you chose to opt into their text message service to receive updates on your order. We can see how technology helps us keep track of things on real time. Also, with reviews its much more comfortable and faster doing from your phone .