Consumer Decision Making

As I am new to Salt Lake City, Utah, and rarely eat Italian food, so I have to turn to the internet for help. Meanwhile, I don’t really like going out, for this reason, the restaurant should offer delivery.

First of all, I will start by searching for the best Italian restaurants in Salk Lake City Utah on google. I click those restaurants that google shows on me one by one to check the food picture which is the client post into google. Then, when I found which one I like, the next step is checking their reviews and ratings of the restaurant. Personally, I prefer some restaurants which rating is higher than 4.5. If the ratings are not up to my standard, it may affect my dining experience.

I finally choose two restaurants. One is a pizzeria and the other provides varied Italian food. Italian food includes many kinds, but as a result of my taste is more Chinese, I finally choose pizza as my staple food. Base on these reasons, I pick a restaurant named “Seasons Plant Based Bistro”

The rating of this restaurant is up to 4.8, it is a perfect rating for me. Moreover, this restaurant also provides delivery and the most important reason I choose this one is its price is very reasonable. The cost of this restaurant is $11-$30. That’s in my comfort zone compares with other Italian restaurants. In addition, the flavor of Hang Loose makes me really enjoy it.

Some people will think some restaurants with higher prices will be good choices, That’s what sets me apart from them. During the process I choose a restaurant, I found that restaurants with high ratings and good value would be my main consideration.

What I realize in the consumer decision-making process is the process is a good description of the consumer’s psychology. Consumers are demanding but patient about the products they consume and When consumers feel happiness from the products they buy, they are willing to give a good evaluation to the manufacturers of the products.

One thought on “Consumer Decision Making

  1. Elizabeth Bardouille

    I understand you, and I like the fact that choosing a plant-based bistro which is a great choice. I am now really interested in the restaurant myself seeing that I am a vegan consumer and would love some pizza I can eat and enjoy. I like the fact that gave a little price detail so as a potential consumer we will know what the pricing is like. One thing that I got to realize and never really taught of is the fact that you mentioned that the rating the restaurants get can make you not eat there at all instead of going off your instincts or trying it for yourself. Interesting and very unique.

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