The first phase is to recognize the need or problem. In this case, I want to get some Italian food. I want something casual, something like pizza or pasta. I’m want to pick up the food, since I’m new in town I like exploring the city and I might meet new people, you never know.
Stage two is where we begin to search for information about the product or service. When it comes to finding a restaurant, my go-to is Google Reviews. So I looked up “Italian restaurants in Salt Lake City.” I’m new to the area, so I used Yelp too, just to see more alternatives.
After checking restaurants on Yelp and Google Reviews, I finally chose a restaurant. A couple of restaurants caught my attention before making my decision. Restaurants like Sicilia Mia and VENETO Ristorante Italiano were options, but they didn’t have what I wanted on the menu or were too expensive. I ended up choosing Settebello Pizzeria Napoletan. They had good prices, great reviews, and their pizza looks incredible!.
When I’m looking for a restaurant before making my purchase, I usually read the first two or three reviews of the place to know what people think about it. I was totally sold when I read this review:
LuDogg T (5 stars):
Sooo good. Stopped by here to grab dinner after my flight. It was next to my hotel. Place is clean and has great service. Very casual.I ordered the brisket pizza and it was fantastic. The brisket and pizza combination gives you the best of both worlds. Crust was perfectly baked. 1 pizza was not enough. Could have eaten two. LOL
This review was posted with a picture attached of the pizza he got. It looked incredible. Adding that to their incredible prices, there was no doubt. I had to order their Marinara pizza and pick it up ASAP.
I realized that the consumer-making process it’s something we apply very often, sometimes without even noticing. Nowadays, with social media is easy to find information about something with want or need, which is incredibly helpful to find a quality product.
In this case, my preferences were really similar to other consumers. A lot of the reviews were from tourists or people that weren’t similar to the city, just like me. Also, it’s a restaurant that only makes pizza, so everyone that goes there knows what they want. That helps because people know what they were looking for, and based on the reviews, they were satisfied.
Hi Carlos, You also read lots of reviews, which is really helpful since it helps you make a better selection. Excellent post. I also read the reviews on that restaurant but I went with another one.
Hi Carlos. I would agree that Yelp is a really great resource! Sicilia Mia stood out to me as well, but based on your research, Settebello Pizzeria Napoletan should be my option if I am looking for pizza.
Hi Carlos,
I enjoyed reading your post! Something that I didn’t do while conducting my search that I would keep in mind for next time is to check multiple sites for reviews and options. This will give me a more accurate rating of the location and choose and I could also search for more possible options this way. I will add Settebello Pizzeria Napoletan to my list of restaurants to visit!
Hi Carlos,
We chose the same restaurant. I couldnt resist the amound of great reviews. I would keep in mind to read the fist two o tree reviews because the place can be close before you know . I think we both chose Settebello because the amazing reviews and the price is affordable. They are the 1 pizza in town.
Hi carlos,
Excellent post! When I was doing my research I came across that restaurant. I totally agree with what you said, it’s similar to what I said in my post, we use the consumer decision making process without being aware at times.