When I choose a restaurant, I make my choice based on that particular occasion. My choice and decision making depend on the neighborhood I am in, the experience I would like to have and the overall budget.
So for my imaginary trip to Salt Lake City with my imaginary partner, I wanted to treat myself and choose the best possible Italian restaurant in town. I am staying in downtown Salt Lake City. After thorough research, I decided to pick ‘Valter’s Osteria’
Here is what I had in mind during the decision making:
1- The location and how convenient it is to my 5 star hotel.
2- The overall aesthetic of the restaurant and good it is designed. I am big on aesthetic and visuals. I can’t eat or sleep where it’s not aesthetically pleasing. Especially if I’m on a vacation and I want to enjoy myself.
3- The food quality and the ratings from previous costumers. It is very important to me to read many reviews before deciding.
4- The variety of options on menu.
5- The service. This is also based on reading the reviews.
6- The price. Usually price is the first in mind when deciding where to eat, but here it came last because again, I’m on vacation and I want to treat myself.
The process of searching and finding a restaurant was enjoyable and easy. That is because I usually know what I want and what I like & dislike. Also, Salt Lake City is a small city. So It is not hard to find a fancy Italian Restaurant to my likings.
Hi Alex, during consumer decision making it is important to first identify the recognition of a problem or need, second is to do research, and third is the evaluation of alternatives. I agree with what you had in mind during decision making which are the location, the visuals of the restaurant, the food quality, the variety of options on the menu, the service, and the price. This is good to keep in mind while researching because you can read reviews on the restaurant and the reviews will give you an inside look on what to expect. And that will help you make a decision. I don’t think you responded to the question in the prompt, “What did you realize about the consumer decision making process?” I also think you could’ve explained a bit more the process of your decision. Overall the consumer decision making process is good to know because it’s helpful in many ways.
Hi Alex, I also looked at a couple of reviews of that restaurant. I see you wanted to have a great vacation. The restaurant seemed very fancy, but I’m sure it would be a great experience combined with the 5-star hotel. Definitely a great choice!.