Artistic Activism is a practice that combines the creative power of the arts with the strategic planning of activism necessary to bring about social change. Activism is the activity of challenging and changing power relations, while art is an expression that generates Affect, which is an emotional resonant experience that leads to measurable shifts in power. Affective experiences are powerful stimuli that lead to physical actions that result in concrete effects, and Artistic Activism is a practice aimed at generating Affect, which is emotionally resonant experiences that lead to measurable shifts in power. The Art of Activism is an all-purpose guide that shows how to bring about effective social change by combining the emotional power of the arts with the strategic planning of activism. It is based on recent developments in cognitive science, which suggest that humans make sense of their world through stories and symbols that frame the information they receive and then act accordingly. It is also well-suited for an age of cell phone cameras and social networks, as people don’t share policy papers, but they share things that move them. Artistic Activism has been used throughout history to provide a critical perspective on the world and imagine the world as it could be. Martin Luther King Jr.’s “genius for strategic dramaturgy” likely explains the success of his campaigns, as well as Jesus’ use of parables to engage his audience. Working artfully makes activism effective. Artistic activism is a form of activism that doesn’t look like activism and art that doesn’t look like art. It creates opportunities to disrupt people’s preconceived notions of art and protest, bypass political ideas and moral ideals, and remap cognitive patterns. It also provides something uncommon, or out of place, that can attract attention and become memorable.