The author makes the case that feminism and capitalism are essentially in conflict with one another by examining their connection. The author discusses how capitalism encourages individuality, competitiveness, and profit-maximizing, which may result in benefiting from employees, particularly women. Conversely, feminism works to uphold the liberties of oppressed groups, particularly women, and to eliminate structural inequalities.
The article goes on to look at how various feminisms have been appropriated by capitalism, giving rise to “corporate feminism” and the manipulation of feminist principles. This has led to changes that feminism is now more concerned with achieving personal success than fighting structural inequality.