Propaganda Billboards

By Viktoria Borosan

When traveling to Hungary, one of the few things one may notice upon arrival, besides the strange language and the pothole filled roads, are these rather densely placed billboards with usually blue backgrounds and white text causing the locals to either roll their eyes as hard as humanly possible or vehemently shake their heads in agreement.

The government started its aggressive propaganda projects in 2015, when a significant mass of migrants from the Middle East fled to Europe. Although most migrants only wanted to go through the country, heading towards Germany or Sweden, Hungary shut down its services and remained hostile about the idea of accepting migrants into the country, or the European Union for that matter (Hartocollis and Bilefsky).

This led to building fences at Hungary’s borders and several manipulative billboard projects, now at a total expenses of  $136 666 666, issued by the government to win the support of the country’s citizens. The billboards are used to keep up the façade of democracy by advertising the countless referenda that have been issued since 2015 on topics such as the migration crisis, tax regulations or the censorship on the display of the LGBTQ+ community in the media. Additional purposes for billboard projects consist of but are not limited to the villainization of the opposing parties’ representatives as well as of civilians, such as György Soros, the slandering of the European Union, mainly for its projects of integration for already present immigrants, and the constant praising of the present government.

The result of these manipulative and invasive billboards is a now highly Anti-Muslim, Anti-Semitic, racist and homophobic Hungary.

“Referendum 2016 against forced immigration. Let us send a message to Brussels so they will understand!” Source: NOL.hu
“Let us support Viktor Orbán’s [Prime Minister of Hungary] program, let us stop immigration!” Source: 24.hu
“You, too, have the right to know what Brussels is about to do!” Source: index.hu

Although the government’s supporters keep increasing in number at a worrisome rate, several groups and organizations do their best to spread the truth about the European Union’s plans of dealing with the migrant crisis and the Hungarian government’s “preventive” actions. Those, who take the time to do their own research, often respond by leaving their comments on the government’s billboards, thus reclaiming these public spaces.

“Referendum 2016 against forced immigration. Let us send a message to Brussels so they will understand! There is no toilet paper in the schools.” Source: nyugat.hu
“For us, Hungary comes first! I don’t know who comes next but they should be warned” Source: nyugat.hu
“Let us stop Brussels! National Consultation 2017 But they should keep sending the money, right?” Source: propeller.hu

As the year 2021 began and the crisis caused by COVID-19 dramatically worsened in Hungary, with over 3 000-5 000 new daily cases in a country with a population of less than 10 million, one would have expected the government to rather spend on healthcare than on propaganda. One must admit, they did issue a smaller billboard campaign about getting the vaccine, however their main vendetta this year targeted the members of the LGBTQ+ community (Detrekői).

By starting off the year with the passing of a law that prohibits single and/or gay people to adopt children, the Hungarian government has set the tone, which later on led to the passing of the “reformed pedophile” law. The new law was initially meant to add to the list of crimes that suffice as sexual crimes against children, however, by the regulations set within, it is now prohibited to represent the members of the LGBTQ+ community in the media, so that children are not exposed to the topic. An example of this is the fact that any movie that has an LGBTQ+ character in it can now be broadcast on national television only after 10 pm. To gain support for this law, yet another referendum was scheduled, along with a billboard project to advertise it, which, this time, was customized to reach younger audiences by the utilization of emojis, as well (Vass).

“Are you worried about your child’s exposure to the sexual propaganda?” Source: 444.hu
“Does illegal immigration outrage you? Fill out the National Consultation!” Source: index.hu
“Does Brussels make you angry? Fill out the National Consultation!” Source: ATV
“Would you raise the minimum wage? Fill out a National Consultation!” Source: Alfahír

The fact that the majority of the new billboards contain a negative message and attempt to villainize a group or organization tells you all you need to know. The government has been trying to spread fear among the citizens of Hungary for over 6 years now and many believe that the results of the elections in 2022 will be the true reflection of just how good of a job the governing party has done.

The reason some Hungarians see a beacon of hope for change is the amount of rage the latest project was met with. More people began to feel like the government is being condescending towards them with the way they presented such important topics in a childish, beyond manipulative way. As a result, most billboards that opposers came across were simply torn down with respect to the few that already carried a message to the issuer.

“Are you afraid of the sexual panda? Fill out the National Consultation!” Source: 444.hu
“Does Brussels make you angry? Brussels is a city. You are making me angry, Viktor!” Source: HVG

With the new year getting closer, the people of Hungary are expecting the heavy dose of propaganda that comes with the elections with a tired soul, because opposer or supporter, hate will never bring peace to anybody. It is now in the hands of the citizens to bring change to the country and turn the hopes for a happier, richer, more open-minded Hungary into reality, if they are willing.

Works cited:

Hartocollis, Anemona and Bilefsky, Dan. “Train Station in Budapest Cuts Off Service to Migrants.” The New York Times, 1. Sep. 2015, https://www.nytimes.com/2015/09/02/world/europe/keleti-train-station-budapest-migrant-crisis.html?ref=oembed.

Detrekői, Zsuzsa. “The Hungarian Pedophile Law: How Talking About LGBTQ Will Land You in Trouble.” The CMDS Blog, 3. Aug. 2021, https://medium.com/center-for-media-data-and-society/the-hungarian-pedophile-law-how-talking-about-lgbtq-will-land-you-in-trouble-d2ce9f5fa269.

Ábrahám, Vass. “Fidesz Gov’t’s New Political Ad Campaign Uses Emojis to Advertise Nat’l Survey.” Hungary Today, 8. Jul. 2021, https://hungarytoday.hu/fidesz-government-billboard-campaign-emojis-natl-survey-soros-migration-taxation/

Unit 2 Proposal

When traveling to Hungary, one of the few things one may notice upon arrival, besides the strange language and the pothole filled roads, are these rather densely placed billboards with usually blue backgrounds and white text causing the locals to either roll their eyes as hard as humanely possible or vehemently shake their heads in agreement.

The government started its aggressive propaganda projects in 2015, when a significant mass of migrants from the Middle East fled to Europe. Although most migrants only wanted to go through the country, heading towards Germany or Sweden, Hungary shut down its services and remained hostile about the idea of accepting migrants into the country, or the European Union for that matter.

Soros would immigrate millions of people from Africa and the Middle East. Issued by the Hungarian Government Source: XpatLoop.com

This led to building fences at Hungary’s borders and several manipulative billboard projects issued by the government to win the support of the country’s citizens. For example, the above billboard appeared after the European Parliament passed an action plan for the integration of already present immigrants in the EU. It does not talk about bringing more immigrants to the members of the union, yet the Hungarian government managed to turn it into its main weapon for its vendetta to awaken hate towards the European Union among Hungarian citizens. “Soros” refers to a Hungarian-Jewish businessman, György Soros who got himself involved in EU politics when the migration crisis started and who greatly supported the action plan, thus becoming the face of the enemy. The several propaganda billboard projects built just around the topic of migration thus left Hungary in a heightened anti-Muslim and anti-Semitic environment, which is still greatly present.

In my Unit 2 essay I would explore the billboard projects that have taken place in the country since 2015, examine their influences on the public’s opinions, showcase the responses of the opposing parties, while also touching on the history and effects of propaganda posters and billboards in different political eras in Hungary (mainly those between 1933 and 1999).

Embroidered stories

When it comes to learning about or discussing times of war or revolutions, especially those of a more conservative era, the role women play often goes unmentioned. Traditionally, women are not the ones fighting at the frontline, most documentaries reflect on the suffering and everyday life of men, and, since the already discussed tragedies are more than enough to process, most do not even feel the need to ask, and what were women doing all along?

Hence, one could easily dismiss the actions of a woman of hardships, thinking they were doing nothing worth of mentioning. However, the different generations of Chilian arpilleras goes to show how wrong such a conclusion is. These pieces of art have been key components in raising awareness of and commemorating the horrors of Chile’s history. They are messengers and reminders, they tell a thousand stories without words.

I believe that women’s pain holds a power of its own. Women’s pain is normalized and therefore often dismissed and overlooked. However, when people must look, they realize its greatness, it touches them to the very core and it inspires people to take action, rise up and change faulty systems, as it can be seen in several era’s of Chile’s history.

Commemorating the Confederacy

Preserving history is never easy, especially when it comes to wars. Wars always demand countless resources and lives, put a stain on the economy, thrust the majority of people who cannot work in such conditions into poverty, all because of the disagreement of a few individuals with obviously way too much power on their hands.

While it is true that occasionally, by correctly backtracking the events of history and using a generally acceptable moral compass, the ones in the right and wrong can be identified, the unnecessary loss of innocent lives on both sides cannot be denied and, thus, deserves to be respected.

However, the erection and preservation of Confederate monuments do not commemorate, respect or celebrate the losses of the country. They represent an ideology of oppression and aggression. They do not bring light to the fallen (white) sons of the South, as, if they were to do that, soldiers and allies of the Union would be represented as well. While they definitely represent a time in history that should never be forgotten or denied, since they are rather a symbol of white supremacy than a testament of honor, their placement in a museum rather than on the street seems more befitting, as W. Fitzhugh Brundage of Vox said as well.

Special Languages – Viktoria Borosan

The world is my home. I am 21 years old and my move to the United States was my 20th. It was the 20th time in my life that I took everything I could, saved some of the valuables that are somewhat closer to my heart and then said goodbye to another place I once built up to be, by the purest meaning of the word, a home.

In order to lead such a lifestyle, even if it is, by God, involuntary, I needed to understand and accept the fact that, no matter where I go in this world, I have a right to be there and I belong. Having read Gloria Anzaldua’s “How To Tame a Wild Tongue”, however, added a great new value to this idea for me.

Hungarian is my native tongue, I know I speak Standard Hungarian quite well, given I lived in the capital for 11 years, as well as the Southern Hungarian dialect of Somogy county, where I was born and most of my family still lives. On top of this, I have been bilingual for 10 years by speaking English. After reading the Anzaldua essay, however, I have been feeling like a completely new library of knowledge opened up for me, that has always been there, but I never acknowledged.

Now, I speak the language of Budapest’s ghettos, the language of my “elite” high school, Hungarian slang, and that interesting mixture of Hungarian and Boyash my grandmother uses now and then. They all bring me a sense of belonging, while perfectly representing the many colors of my identity. Yes, I am a pedant, occasionally snobbish big city gal who can easily mend with government officials, academics, and members of the Hungarian upper ten and yes, I am a Gypsy woman whose immediate ancestors come from poverty and have a history of poor education. And I belong. I am home in either of these environments because I speak their language and I can communicate with them like I am one of them. Because I am.

Still, there is that special kind of belonging, the type that is almost like a shared secret between my community and me, the one Gloria Anzaldua explores, when she writes about reading a novel written in her language for the first time, which I only have one of. It ties me to my very roots, my beginning, much like Anzaldua’s case (40). It manifests in an easy and yet strange word that only people of Somogy county understand, one that leaves all other Hungarians baffled and confused. This word is ‘akadál’. It is a verb, meaning “it is in the way”. For example, “Az asztal akadál” means “The table is in the way”.

Somogy county is nothing special to be honest. It is just part of the countryside just like every part of Hungary that falls outside of Budapest. Most people know where it is only because it lays on the Southern shore of Lake Balaton. Besides that, it is as insignificant as it gets, it does not have its own culture, no big historical moments took place in Somogy, the county does not have any famous sights and it produced only one famous Hungarian poet who then later on moved to and died in the capital. It is irrelevant and rather ordinary. Nothing makes it stand out as much ‘akadál’.

As I said, it is a simple word with no special meaning behind it. Yet, if I was to use this word in any academic paper, or even better, in my Matura Exam, which is basically the European version of the SAT, I would surely lose points because “it is an inexistent expression”. It is rather ironic how this word that I once used without thinking twice every day suddenly became an obstacle in my way towards success by the time I turned 11, much befitting its meaning, as using this word can easily subject me to judgement much like in Gloria Anzaldua’s case (34).

This is a word that whenever I hear from someone, I cannot help but chuckle to myself because I know the experience that comes with it. I know all the confused, blank, sometimes mean looks it attracts, the laughs it can give you after explaining the word to a stranger, and the sense of siblinghood it awakens when you get to meet someone from your county in a strange environment, far from home. Suddenly, when you talk about your almost meaninglessly small village or town, it is not a polite but indifferent hum you receive as a reaction but bright eyes and enthusiastic stories.

I strongly believe words are beyond powerful but no matter where I go, I have yet to come across something quite like “akadál”. With hardly anything special about it, it has the power to unite an entire county. Language has a way of giving ground for individuals to feel represented and valid, just as it can be seen in” How To Tame a Wild Tongue”, and that is exactly what “akadál” does to the people of Somogy county, be it rich or poor, gypsy or non-Gypsy. Because, surely, linguists say Somogy-ians pronounce ‘sh’ as if it was ‘zs’ and the rhythm of our speech resembles Croatian influence due to the proximity of the country, but the truth is, my county’s dialect is rather hard to distinguish, and it can warry by region. There is simply nothing else like ‘akadál’ for us.

Therefore, while the world is my home and I know I have a right to stay, no matter where I go, ‘akadál’ now represents the beginning of my story and my life better than anything. It is something I can carry with myself everywhere, now part of those few valuables I always keep by my side, because it is within, and it is here to enrichen, pamper and remind me.

Works Cited:

Anzaldua, Gloria. “How To Tame a Wild Tongue.” “They say / I say”: the Moves that Matter in Academic Writing, edited by Gerald Graff, Cathy Birkenstein, W. W. Norton & Company, 2014, pp. 40.

Q.U.E.E.N. by Janelle Monáe

In her song, Q.U.E.E.N., Janelle Monáe acknowledges both her Blackness and her queerness. As she addresses her race, her references can be closely linked to The Case For Black Joy by Hadiya Roderique. The lyrics keep asking if the way Janelle Monáe’s community expresses themselves and their happiness is wrong and worthy of judgement just because it might be different than what is expected of them.

As she goes on and brings her queerness into the picture, questions such as “Hey brother can you save my soul from the devil?” and “Hey sister am I good enough for your heaven?” emerge, suggesting the black community might not embrace her as much because of her sexual identity. This creates a great turmoil, because what exactly can one do when several parts of their personality might not correspond with one another and are generally judged and viewed as wrong?

According to Janelle Monáe, in this case, it is up to this community and this generation to create its new norm and realm and break down to walls that limit them. The people of the present cannot and should not meet the expectations of the past. The circumstances have changed and so have and the individuals who were thus born. Therefore, Janelle Monáe’s Afrofuturism suggests a revolution, the uprising of a completely new world where people are encouraged to embrace themselves as a whole and where it is understood that skin color and sexual identity are not grounds for judgement but for celebration.