Summary
In "Snapchat wants you to Post. It's willing to pay Millions" Taylor Lonez explains how snapchat is trying to get more people to make content in a short video format called spotlight. To get more people to post Snapchat is paying Millions of dollars which has led to creators making a ton of money though the feature. Cam Casey a 19 year old influencer made nearly $3 million by posting videos that went viral like his exploding coca cola video. More people such as Katie Feeney have taken advantage of the opportunity. Katie made more than $1 million in just 2 months which let her apply to colleges she couldn't afford. Many see this as a way for snapchat to stay competitive against tiktok and Instagram both with with the same short video format that attracts not only influencers but regular people.
