The message that Beyonce conveys is that as a black woman you have to learn from all of your experiences and become confident in your own skin. She wrote this song to encourage black women to be proud of who they are and embrace their culture. In the video Beyonce shows a little bit of her Texan culture. The beginning of the video shows cop cars and a specific neighborhood which I am assuming is where she grew up. Throughout this video she is standing/sitting on top of a sinking police car. I feel like she may be trying to send a message that she is against police brutality. When Beyonce says “I like my baby hair, with baby hair and afros. I like my negro nose with Jackson Five nostrils” I believe this a euphemism as she describes her “negro” nose as “jackson five nostrils” instead of referring to it as big which is seen as a negative thing. This was controversial because people assumed that she was supporting an anti police movement. People also believed that she was confirming rumors about her being in association with the Illuminati.