Summary
Beyoncé intended to express several messages and themes through the song and video of "Formation." Some of these include celebrating black culture, empowerment, addressing social issues such as racism and police brutality, embracing one's identity, and promoting self-love and confidence. My initial reaction to the song and video aligns with these themes. Beyoncé's deliberate use of imagery, lyrics, and symbolism effectively conveyed the messages she intended, prompting reflection and discussion about important societal issues. Director Melina Matsoukas helped Beyoncé express these messages and themes through powerful visual storytelling. Matsoukas used vivid imagery, juxtapositions, and symbolism to amplify the song's lyrics and themes. She employed various cinematic techniques to capture the essence of Beyoncé's message and make it resonate with viewers on an emotional and intellectual level.
Two examples of emotive language and rhetorical devices in "Formation"
One is : "I slay, I slay, I slay": This repetition of "I slay" serves as both a declaration of confidence and empowerment. It encourages listeners to embrace their own strength and self-worth .
Another is : "Okay, ladies, now let's get in formation": This language not only commands attention but also calls for unity and solidarity among women. It emphasizes the importance of action and support in the face of challenges.
The song and video became controversial due to Symbolism and imagery. The video's imagery, which includes references to Hurricane Katrina, police brutality, and African American culture
Kymani Valencia
2 thoughts on “Conversation #2: Queen B”
My initial reaction was also the same as yours. I think that the message was very clear. Matsoukas did an excelent job visualizing and making Beyonce idea reality. Even if you see the video on mute, the message of the song will still be delivered.
The phrase “Okay, ladies, now let’s get in formation” feels so powerful. I have always liked this song because of how confident and powerful Beyonce sounds, this song definitely deserved all the awards it won.
I agree with your comment. The video’s visual is so good that I kind of felt a strong sense of confidence and empowerment. Matsoukas translates Beyonce perpective very well. I like the fact that you underlined “Okay, ladies ,now let’s get in formation” and your analyze about it .I really not thought about it but as I read your analysis about it, it makes sense.It is like a standout moment in the song for action. A war cry for unity against a common injustice, power, adversity.