Summary
To begin with, “Formation” by Beyoncé is a pure example of female empowerment and stereotypical representation. By breaking down the video in depth, we can discover its intricacies addressing topics such as racism, black culture, and politics. Without a doubt, the American singer's main objective is to promote black pride by emphasizing the resilience of people of color in the face of the injustices of the oppressive American system. Furthermore, it is worth noting that it also shows a key emphasis on self-esteem and leaves a clear message to support it: "I dream it, I work hard, I grind it 'til I own it." In other words, every great success begins with a dream that then requires to hard work and determination which eventually leads you to success.
As a matter of fact, my first impression when appreciating this song in class was totally far from reality. Although I knew that the song talked about complex and controversial topics, I did not pay much attention to it. However, I didn't know the background behind it at all, I had to hit the video multiple times to notice diminutive yet crucial details that play a key role in the video. For instance, Beyoncé performing on top of a police car that slowly sinks into the floodwaters of Hurricane Katrina. What does this mean? This peculiar scene is a clear example of the lack of representation on the part of the law enforcement towards black community in the face of the Hurricane Katrina disaster. Now, my perspective on the song has changed in a huge way, by realizing what the song really means even makes me want to continue exploring more Beyoncé songs lol.
Next, Ms. Melina Matsoukas's direction of "Formation" adds a vast visual narrative to Beyoncé's message, infusing the video with symbolism and cultural references that prompt critical reflection. For example, the other scene where the kid dances in front of the guards can be interpreted as a metaphor for resilience in the face of adversity, emphasizing the resistance of marginalized communities against systemic oppression. In addition, Matsouka’s infuses the video with meticulous choreography and cinematography, which gives it with a human touch, capturing raw emotion and authenticity/unique viewpoint. This approach elevates “Formation” beyond a mere music video, transforming it into a powerful visual narrative that confronts social norms, and invites conscious reflection on what is happening in our times, though!
Last but not least, during the entire video I acquired two examples of rhetorical devices that I will discuss next. Beyoncé in her song “Formation” stated, “I’m so reckless when I rock my Givenchy dress” That’s an a example of hyperbole, by exaggerating the way of expressing overconfidence or boldness while wearing that dress. It doesn't necessarily mean the person is literally reckless wearing Givenchy, but rather they feel exceptionally confident or empowered when wearing such attire. Another example of rhetorical devices that Beyoncé used was “You mix that negro with that creole make a Texas Bama”. Although it may sound as a dysphemism at first instance, I’m pretty sure it is quite the opposite. The best rhetorical device that would fit for me in this sentence according to the song would be euphemist. I firmly believe that Beyoncé said the phrase to overlay a reference to mixing different cultural backgrounds or ethnicities from a positive or neutral perspective, rather than using the terms "black" and "Creole" to demean or belittle people.
To sum up "Formation" by Beyoncé, directed by Melina Matsoukas, is a powerful testament to resilience and empowerment. Through intricate symbolism and elaborate images, the video challenges societal norms and celebrates self-esteem. Matsoukas's direction adds authenticity, while Beyoncé's use of rhetorical devices deepens the message. Together, they create a polemic yet powerfull call to action for understanding and change.
Conversation 2: Language
