For my topic I chose to research Nike the clothing and footwear brand. I will be shedding light on their part of social responsibility and their ethical principles.

1. According to nike.com, Nike is part of many different corporate responsibility and sustainability organizations which means they’re always active trying to do their part for society. Just recently in 2019 Nike realized that a main target or issue they were having was having a “diverse, engaged and healthy work environment” so they came up with strategies and plans to attack and change the problem. In order to change the problem according to Nike’s “Report Content” they came up with ways to “provide visibility to our diversity and inclusion process” which means they started to add more diversity to their team and created more opportunities for POC to gain employment.
2. Nike has a main goal which is to inspire and bring change through the clothing, footwear and sports products they design. Nike believes in systematic change but they also know that they do not have control over every aspect so they try to influence others with what they do have control over (Footwear, apparel etc). On nike.com their mission statement is ” to bring inspiration and innovation to every athlete* in the world.” Another way Nike is also promoting change just with this statement alone because to Nike an “athlete” is any person with a body, so they are also promoting body positivity. From what has been read on their website it seems as if Nike’s social responsibilities are mainly aimed towards uplifting communities and inspiring society to become better.
3. Nike donates to charities and non profit organizations as well as standing up against any form of injustice. When BLM was going on Nike made sure to let the POC know that the company stood with them and not racist ( https://news.nike.com/news/nike-commitment-to-black-community .) In conclusion to Nike being a very socially responsible company I think personally if they were to hire more POC in higher positions like for designing sneakers and clothes etc their sales and business would boom even more. They’re already for the communities so them having more people who identify with them on their team would make the company more relatable to the communities and also make their business boom because they would know more of the demand so they can supply.

https://purpose-cms-production01.s3.amazonaws.com/wp-content/uploads/2019/05/20194957/FY18_Nike_Impact-Report_Final.pdf

https://purpose-cms-production01.s3.amazonaws.com/wp-content/uploads/2018/05/14214955/Nike_FY05_06_CR_Report_C_original.pdf

https://news.nike.com/news/nike-commitment-to-black-community