A company I interact with on almost a daily basis living in a metropolitan community is Starbucks. Starbucks is commonly known for having good quality caffeinated beverages but aside from that Starbucks is a company that makes efforts to also be known for being socially responsible. In the year 2002 Starbucks began its first corporate social responsibility report, these reports show the annual milestones and challenges of the company. Since launching these annual corporate social responsibility reports Starbucks has achieved ethically sourcing 99% of their coffee. Starbucks progressed its social responsibility by also creating a global network of farmer support centers around the world. Starbucks has also provided many hours of community service along with an innovative college program for its employees.
As part of the progression of the company’s comprehensive ethical sourcing program and support of the specialty coffee sector’s sustainability, Starbucks announced significant breakthroughs in research and transparency that will ultimately benefit the coffee industry. In conjunction with the Costa Rican Coffee Institute, the company will make a decade of agronomy research available for commercialization. More than a million farmers and workers benefit from this study, which is integrated with Starbucks’ sustainable sourcing. Starbucks’ contribution to the 25 million people who rely on coffee for a living will grow as a result of sharing this work with the industry. In 2004, Starbucks created its first Farmer Support Center in Costa Rica, allowing agronomists and quality specialists to collaborate with farmers, providing tools and knowledge to assist them to boost the productivity and quality of coffee on their farms and thereby improve their livelihoods.
Starbucks has also provided financial donations and millions of coffee trees to several Latin American countries. The Group President of “Global Coffee, Starbucks” Cliff Burrows states “We have heard directly from farmers that healthy trees are what they need now, more than ever, so this long-term approach coupled with the right resources directly correlates to the stability of their family as well as the future of coffee.” By 2025 Starbucks will expect to have provided 100 million coffee trees. This initiative is part of the company’s unwavering dedication to offering complete support to farmers all across the world, including open-source agronomy research and farmer financing. Starbucks’ One Tree for Every Bag project, which began in September 2015 and ensures that a coffee tree is planted for every bag of coffee purchased in participating U.S. stores, has been expanded. The seedlings will be planted to replace trees that are dying from age and disease, such as coffee leaf rust, that’s becoming more prevalent due to the warmer environment. Since the original delivery of ten million trees in 2016, more than 25 million trees have been donated. According to Starbucks, more than 6,200 farming families got new coffee trees, assisting in the rehabilitation of over 2,500 hectares of farmland and the creation of over 800 temporary jobs to support the first distribution.
Many of us that enjoy Starbucks coffee often find ourselves feeling like we’ve made an uneconomical decision spending 5 dollars on a cup of coffee. However, knowing all the contributions Starbucks has and continues to make to be both ethical and responsible and ensuring that they continue to do so makes me feel better when I do decide to purchase a coffee from them. Based on the research I’ve done on Starbucks, I believe that most of their views on ethical and social responsibilities align with mine. The company’s primary beliefs include ethical sourcing and social responsibility, which helped the company succeed in the coffee market.
Sources:
https://stories.starbucks.com/stories/2017/starbucks-2016-global-social-impact-report/
https://stories.starbucks.com/stories/2018/starbucks-worlds-most-ethical-companies-2018/