Author: Abdel Rachid Idrissou

Cuny Clash:

Creating a massive local in person chain system with a connection to global digital shipping e-commerce system. Creating a digital platform where individuals can buy items online and be shipped internationally. Items that will be shipped are limited sneakers that won’t be on displayed in regular stores such as footlocker and other sneaker chains since they will be sold out on release day. The way the system will work is that in person shopping will help increase viewership in the store thus creating bigger chance for advertising. Then our in-person team will recommend our new application that will be available in the google play/app store for Android and Iphone users. This can help give diversity and spread the fact that we have a digital platform. Then, the advertising will begin on many social media platforms such as instagram, facebook, youtube, tiktok, etc. We will be competing with other digital platform by giving out free shipping as part of shopping with us. With a royalty program, customers can take advantage of points system which will generate an amount of points dependent on the amount of purchase. With these points system, you can redeem discountable coupons such as 10% off next order, etc. That will be able to create a flow of customers helping increase the digital platform, and having frequent users. This will thus increase my profit margin by having P.O.S System sales, and e-commerce, where majority of purchases coming from e-commerce since it will be global with the access of customers having free shipping involved. 

Bread Toe Jordan 1: First Official Flip

The Jordan 1 “Bread Toe” was my first official flip that I sold to Stock X. I purchased this Jordan “Bread Toe” in February 24, 2018 for $160. I saved the Jordan in Mint Condition for 9 months and resold it on Stock X for $675 creating a $500 Profit Margin after fees.

Research Question/Explanation

Does the addition of numerous chain of stores around the community create tension where store owners have to work around prices to create profit margin?

This question has a lot of impact in terms of the way a business runs it’s day to day activities and how a business creates profit due to its product line. Many chain stores, now recently are competing with others chains in terms of prices and it affects the overall profit margin. For example, a store such as footlocker can be able to create a steady profit margin on its product line (footwear, clothing apparel, accersioris) due to it’s contract with big chains such as Nike, Puma, Adidas, etc and the competitive rates that they receive allows them to create an steady profit line overtime.

However, that may not be the case with small chains of stores that survive on sales from customers. Some small chain stores on many boulevards and mall strips have to pay an enormous amount of rent to be able to withhold their standing in that area of their choice. On top of that, many can’t hold/obtain contracts for Nike, Puma, Adidas and have to obtain these products through 3rd party sellers/distributors which will sell it at a higher cost rate, thus decreasing the store profit margin. The Pro in having a small store is that you can build a connection with customers and they will be able to keep returning to purchase more products. This may seem as a great value especially in a community that has a lot of chain of stores but, would it be enough to hold a profit margin or where the tension build up overtime causing stores to shut down?