In Week A, we will focus on one unit of study: Unit 1: The Marketing Function as we get oriented to the course.

In Unit 1: The Marketing Function we’ll be learning about how organizations use marketing to reach their customers, or the people or organizations with needs or wants the organization can satisfy with its products or services. Businesses need customers to make money and stay afloat, and customers (like us!) need products and services to live their lives. The magic happens when the products and services and needs and wants are in alignment!

We’ll also take a look at how brands and products are positioned in the marketplace. We’ll watch a video about hidden messages in brand logos, and find some of our own.

Use the Week A links in our Course Schedule to access our Course Materials and Assignments for this unit. As a reminder, all assignments must be submitted by Sunday, September 10, 2023 at 11:59pm ET.