BMCC OpenLab | Jesliann Mercado | Activity https://openlab.bmcc.cuny.edu/members/jesliannmercado/activity/ Activity feed for Jesliann Mercado. Sat, 30 May 2026 16:03:53 -0400 https://buddypress.org/?v= en-US 30 hourly 2 38b61c85d4382a6f6a88e009ee5bd39d Jesliann Mercado wrote a new blog post The Joneses in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/?p=3381 Sat, 26 Mar 2022 01:27:04 -0400 I would categorize the way the Joneses family lives as personal selling. Personal selling is an important form of advertising through themselves by personalizing the approach they give to the customer. It means […]

]]> 0 0316e7cb837725ba0bf2d1722a54b41a Jesliann Mercado joined the group BUS 104-B050 | Intro to Business | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/activity/p/96079/ Thu, 24 Mar 2022 15:54:39 -0400 0 9c385394d88dc45d06fa7f84d541a371 Jesliann Mercado posted a new activity comment https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/2022/03/11/week-e-product-concepts-7/#comment-40 Sat, 12 Mar 2022 03:26:12 -0500 Hi Rechel, I also decided to go with the calm stripes as well. I found it really warming that the owner himself dealt with anxiety himself and decided to share and create something with the world that can help soothe and calm someone else’s anxiety. It’s basically harmless and is also create with soft sand so whoever’s using it doesn’t have anxiety.

In reply to - Rechal Kajla wrote a new blog post Week E – Product Concepts in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 “Calm Strips” was the pitch that resonated with me the most. Calm Str […] ]]> 16a70f00234ab127e8bb972e02ce823e Jesliann Mercado wrote a new blog post Week E in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/?p=3195 Sat, 12 Mar 2022 03:21:56 -0500 The pitch that resonated the most with me was the product that helps to soothe anxiety. As humans, anxiety is something we feel from time to time or even on a regular basis. Calm stripes help when the pressure of […]

]]> 4 4a4ea70e789d3c7cbb66ed005edbbefb Jesliann Mercado replied to the topic Segmentation Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/forum/topic/segmentation-discussion-2/#post-11256 Sat, 05 Mar 2022 02:24:36 -0500 Agreed, by making your ice cream shop stapled in a community means the word of your shop will spread amongst the community and hopefully onto any travelers.

]]> 0 07e4cfadceebb34dd06a1e76bfca09ee Jesliann Mercado replied to the topic Segmentation Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/forum/topic/segmentation-discussion-2/#post-11255 Sat, 05 Mar 2022 02:23:04 -0500 I agree anything around a school zone area will provide profit since most children typically enjoy ice cream, resulting in continuous profit.

]]> 0 1b41f0807abb9e9325e77600456fdff9 Jesliann Mercado replied to the topic Segmentation Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/forum/topic/segmentation-discussion-2/#post-11253 Sat, 05 Mar 2022 02:21:08 -0500 My Ice cream shop

 

My ice cream shop, called Jess Ice Cream Shop, was created in New York City and built in the Lower East Side of Manhattan. With no real training in marketing, my ice cream shop makes an average of $17,459 in revenue monthly. My overall goal is to increase revenue anywhere from 10%-20%.First off in a city like New York City,…[Read more]

]]> 0 f8908d633436fd91829bfd62a0dc174c Jesliann Mercado posted a new activity comment https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/2022/02/25/week-c-consumer-decision-making/#comment-22 Sat, 26 Feb 2022 02:32:32 -0500 Hi, I agree that the process of decision may very from person to person. At the end as long a the consumer themselves is satisfied with their final product then that means the consumer has a made a positive decision making on their behalf based off their research and preferences.

In reply to - Ashley Rivera wrote a new blog post Week C: Consumer Decision Making in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 When looking for a place to eat, I usually have a few criteria’s […] ]]> aac56c87f6f7f296c25b3913083bbbd2 Jesliann Mercado wrote a new blog post Week C in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/?p=3077 Sat, 26 Feb 2022 02:27:52 -0500 Consumer Decision Making has a few steps involved to make the best decision you can make for your best interest. It consists of recognition, information, evaluation of alternatives, and purchase.

My current […]

]]> 3 3396c2857cc4decd8a5eeef9a2e4c75a Jesliann Mercado replied to the topic Marketing Environment Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/forum/topic/marketing-environment-discussion-2/#post-11173 Sat, 19 Feb 2022 02:38:46 -0500 Hi! I agree with what you shared for competitive factors. I personally believe Toys R Us will never make a comeback and return solely because they are unable to continue innovate and create there own ideas that would keep there business afloat.

]]> 0 1461f1245e1b7b91df6de08d2427496b Jesliann Mercado replied to the topic Marketing Environment Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/forum/topic/marketing-environment-discussion-2/#post-11172 Sat, 19 Feb 2022 02:35:58 -0500 I agree especially when you discussed how they failed to evolve with society trends and consumers preferences. By doing so they didn’t catch the eyes of their consumers, but drew them away by overpricing their products as their organization went downhill.

]]> 0 2d9b60fa93e96c44a53108693acebb73 Jesliann Mercado replied to the topic Marketing Environment Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/forum/topic/marketing-environment-discussion-2/#post-11170 Sat, 19 Feb 2022 02:31:13 -0500 Toys R Us was once a globally recognized company for many. It was especially recognized to anyone who went there as a child, me included. Toys R Us grew into a success, however it could not survive the liquidation of its company and eventually had to close down its stores and file for bankruptcy. Listed below are the factors I believed contributed…[Read more]

]]> 0 5fc8f9c6820ba9808d90466b08bc85a0 Jesliann Mercado wrote a new blog post Week 1 in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022/?p=2961 Sat, 12 Feb 2022 05:28:26 -0500 As someone who is always busy and on their feet, caffeine gets me through it. Starbucks is my go to. Starbucks is a widespread coffee chain that has made it their mission to ethically source and provide coffee and […]

]]> 2 f0382009ffb9208632dc0798b40b9f0e Jesliann Mercado joined the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Spring 2022 https://openlab.bmcc.cuny.edu/activity/p/90976/ Sat, 12 Feb 2022 05:23:58 -0500 0 70112fff5158cf899375e084cd59580e Jesliann Mercado became a registered member https://openlab.bmcc.cuny.edu/activity/p/90974/ Sat, 12 Feb 2022 05:19:57 -0500 0