BMCC OpenLab | Jennifer Baker | Activity https://openlab.bmcc.cuny.edu/members/jenniferbaker/activity/ Activity feed for Jennifer Baker. Tue, 05 May 2026 12:02:48 -0400 https://buddypress.org/?v= en-US 30 hourly 2 a46246c6844b60906f6b7995a09411c3 Jennifer Baker replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19813 Fri, 24 Nov 2023 21:23:51 -0500 “most likely because marketing is complex and requires a full understanding of the market and customers along more than just one type of segmentation. ”

100% agree with this. Even for a small local business, there are multiple factors to consider when marketing (I was somewhat surprised – but should not have been – when marketing to higher-income…[Read more]

]]> 0 f5875916137228bf760fa8302d3ee276 Jennifer Baker replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19812 Fri, 24 Nov 2023 21:15:36 -0500 In the simulation, I tried most of the variations, starting first with demographics and geographic research. I found that focusing on high-income customers brought an increase in revenues from those customers *but* caused other customers to stay away. Kids alone were a very small segment of the customer base, but families spent much more than…[Read more]

]]> 0 6b55960542bf97358cddeb360d90841b Jennifer Baker replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19668 Sun, 12 Nov 2023 20:57:50 -0500 I agree that TRU failed in a big way to keep up with the changing demands (online ordering, video games) of the marketplace. Once they lost their grip on the market, they were fighting from behind on every front and never really recovered.

]]> 0 183421385a70c11ae4e19e231f451088 Jennifer Baker replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19667 Sun, 12 Nov 2023 20:30:55 -0500 Do you think the in-store experience could have been adjusted to be more competitive? My understanding is the main in-store competition was from big-box stores – which TRU could not have competed with unless they expanded their inventory options well beyond toys. But now I am curious – WAS there anything else they could have done to address the…[Read more]

]]> 0 4f543dfb7ee61232e349489772d76a37 Jennifer Baker replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19624 Fri, 10 Nov 2023 21:18:27 -0500 This was meant to be a reply to Adil – I am not sure why but I am not seeing an option to reply directly to other replies. I think you have confused a bit the issue with Amazon. The problem was not that Amazon was selling TRU products to TRU competitors – that was not happening. The issue is that TRU *should have* negotiated for an EXCLUSIVE…[Read more]

]]> 0 7848ece955afc51325d042c53baf9a5f Jennifer Baker replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19622 Fri, 10 Nov 2023 21:14:05 -0500 Toys R Us failed to anticipate a number of key things which ultimately impacted its business in a huge ways. I would rank them as following, from most important to least impactful:

Social factors: The impact of the internet and the change to ordering online cannot be overstated. I believe this was the single most significant factor contributing…[Read more]

]]> 0 40daed4f15c692a475bb9f4eb3107985 Jennifer Baker wrote a new blog post Jennifer Baker in the group MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/?p=3779 Thu, 02 Nov 2023 20:11:39 -0400 Jennifer BakerI am a business major aiming to transfer to CUNY SPS shortly. I do […]

]]> 0 199bcbc32e68e7d0739a17446a438c42 Jennifer Baker joined the group MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/activity/p/148089/ Thu, 02 Nov 2023 20:04:18 -0400 0 f5beda1d8ece25e5185c6d115b4d1afc Jennifer Baker replied to the topic Compensation in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/compensation-4/#post-7592 Mon, 12 Apr 2021 03:53:51 -0400 How would you ensure that there is no discrimination? I mean, it’s a lovely theory and ideal, definitely….but most companies no longer list jobs as being “$300/week for men, $200/week for women” and haven’t for decades, but the pay gap persists (and I think few companies would say “yes, we discriminate”). The difficult part is that simply saying…[Read more]

]]> 0 e47d4852de19157d20c3cff4fba755dd Jennifer Baker replied to the topic Compensation in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/compensation-4/#post-7591 Mon, 12 Apr 2021 03:47:02 -0400 The no-negotiating approach I think will gain a lot of traction in the coming years. It’s still something of a hard sell and most companies don’t embrace it but I think it will become more popular. However, I think significant care needs to be taken to make clear what promotion possibilities are going forward with that – otherwise the company…[Read more]

]]> 0 28c8a763c05c714a32c21aaf308deb81 Jennifer Baker replied to the topic Compensation in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/compensation-4/#post-7501 Sat, 03 Apr 2021 18:22:39 -0400 I found this to be an interesting question because as I looked into it, my first thought (checking relevant salaries through tools like salary.com etc.) I found to be not at all what was discussed in various articles I found on conducting a pay equity audit. Instead, all the information to look at it internal (which makes sense – setting…[Read more]

]]> 0 44bf6e4316707fe6af35e286ea41ee63 Jennifer Baker replied to the topic Learning & Development + Performance & Appraisal in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/learning-development-performance-appraisal-6/#post-7477 Sun, 28 Mar 2021 19:47:29 -0400 I know from experience that feeling of wanting to go just a little further to offer your best to a job when you feel seen and appreciated. There’s a saying (and I think studies have shown this) that employees don’t leave jobs, they leave managers and I think that is very true (and anyone who has worked under someone who is an actively bad manager…[Read more]

]]> 0 40a7f7d18e1ec26bd91680e62ff9af4d Jennifer Baker replied to the topic Learning & Development + Performance & Appraisal in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/learning-development-performance-appraisal-6/#post-7476 Sun, 28 Mar 2021 19:40:23 -0400 Knowing you are on the right path is key! If someone doesn’t give you feedback you might not even know that you are doing something wrong – which hurts the company, hurts you as an employee and can make that eventual feedback conversation (like you had) a shock and way more unpleasant than it needs to be.

]]> 0 746374e597e02962ddb2869f9dbf610c Jennifer Baker replied to the topic Zappos & Company Strategy in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/zappos-company-strategy-6/#post-7475 Sun, 28 Mar 2021 19:29:37 -0400 I definitely feel your hesitation with “would you want to work there”. While I like some openness and flexibility n my work environment, I’ve seen enough “my coworkers are having nonstop Nerf battles and I can’t work, WHAT DO” letters to AskAManager to have my own concerns about working in a totally freewheeling environment.

]]> 0 8f97feb968d36a05a642ea56c8815f10 Jennifer Baker replied to the topic Zappos & Company Strategy in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/zappos-company-strategy-6/#post-7474 Sun, 28 Mar 2021 19:28:04 -0400 It’s interesting to me that you chose Amazon as an example of great customer service – it is true that customers have few issues with service, BUT Amazon takes a very different approach to *employee* satisfaction (leading to articles about terrible warehouse environments and more than one boycott). While I think that Zappos chose to focus on…[Read more]

]]> 0 4701619e1a3932229f28d7cb16550571 Jennifer Baker replied to the topic Zappos & Company Strategy in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/zappos-company-strategy-6/#post-7473 Sun, 28 Mar 2021 19:24:48 -0400 What do you think of the wacky strategy of Zappos?

There are some parts I LOVE and some parts I raise an eyebrow at. I absolutely love that everyone in the company does a four-week onboarding with the call center. The call center is the KEY piece of Zappos and having each and every hire, no mater their position, cycle through there is invaluable…[Read more]

]]> 0 d9f03b5fdb36abca474656adaed56460 Jennifer Baker replied to the topic Learning & Development + Performance & Appraisal in the forum BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/groups/bus311-1801-hr-management-professor-buckler-spring-2021/forum/topic/learning-development-performance-appraisal-6/#post-7472 Sun, 28 Mar 2021 18:48:05 -0400 What development opportunities have you had in a job you’ve held?

In my current role, there is a fair amount of space for me to pick up assignments working for other departments or suggest projects that I identified as helpful. I had a great opportunity two years ago (with someone from our L&D department actually) where L&D were tasked with d…[Read more]

]]> 0 a9c49db18965898e70134c8c1f4ff477 Jennifer Baker joined the group BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/activity/p/46731/ Mon, 01 Feb 2021 23:35:21 -0500 0 c9d767a593521f9c22f45c86fef11008 Jennifer Baker wrote a new blog post Jennifer Baker in the group BUS 311-1801 | HR Management | Professor Buckler | Spring 2021 https://openlab.bmcc.cuny.edu/bus311-1801-hr-management-professor-buckler-spring-2021/?p=1960 Mon, 01 Feb 2021 20:28:29 -0500 I'm a business major mainly just to get a degree finally (after this I would like to go to law school). In the Before Times I would social dance (kizomba); these days I watch a lot more Netflix with my […]

]]> 0 ef4903a98043a3c0175b5fed01571cef Jennifer Baker changed their profile picture https://openlab.bmcc.cuny.edu/activity/p/46327/ Mon, 01 Feb 2021 17:03:07 -0500 0 02b63bf9739708cd6eeaceab7cb4a1c0 Jennifer Baker became a registered member https://openlab.bmcc.cuny.edu/activity/p/46325/ Mon, 01 Feb 2021 17:02:13 -0500 0