Professor Buckler

Marketing 100

Unit 9 Assignment

The pitch that resonated with me a lot was the one with the company Incredible Eats. The idea was amazing and resonated because I think of my nieces and nephews who will benefit a lot from eating with these utensils. As a parent, I understand that it’s very important to have utensils that are safe, and they cannot harm themselves. Also, it’s amazing that they can eat the product and have fun with it.

The product concept was very intriguing to me, I enjoyed watching the idea be explained. The product was utensils that are eatable and made in a way that will help save and preserve our environment. With our environment already seeing a lot of problems when it comes to plastic and what it is doing to the ocean and our environment, we need positive change. This product fills the gap by having utensils that are safer to use. It also fills the gap of catering to parents and businesses that have the target market of kids and parents. Not only for kids and parents but businesses who want to help protect our environment and have these core values instilled as one of their business concepts.

The product makes life easier, but many people don’t think about our environment and what is taking place and this product makes it easy for everyone to do the right thing. Even if people are not aware of taking action to dispose of plastic utensils properly, using incredible eats utensils will save us the trouble of having so much plastic destroy our ocean and our landfills. Saving our environment is such a big task to take on and to make a product so fixated on doing so is amazing.

Consumers Should not only want the product but feel the need to have it because of the great benefits it comes to, and who wouldn’t want to help save our planet. These utensils will help protect our children, save our planet but most importantly reduce the use of plastic, they’re delicious, and they are functional in all aspects. As a parent but also a person who eats out, I will enjoy this and feel good just because I understand that just me participating is for the greater good. I will be saving my planet.

I have done given a million reasons why consumers should want the product and also why the product is very positioned. I believe that the branding can be improved to appeal more to parents and kids but also some of the content being marketed and branded specifically for business to help drive that change. Other than making the advertisement a lot better in terms of appealing to various target markets this is such a fantastic idea and I believe in the future will be very much more appreciated.

Sn- I really enjoyed watching this episode, thank you, Professor.