This week’s readings were both interesting and at the same time a little hard to digest, I feel like I understand what identity politics to a certain point. I understand the examples that it applies to, but couldn’t put it in my own words if I had to explain it to someone else. When Garza spoke about how lack of representation has to do with white identity politics I really felt like a hammer hit a nail into my head. “This can be incredibly alienating – never seeing people who look like you in fashion magazines, not being able to get makeup that matches your skin tone. Whiteness as the control looks like clothes that fit only a certain type of body, as defined by whiteness. Whiteness as the control looks like nude tones on Band-Aids or pantyhose, or makeup being a certain shade of peach” (Garza 187). This specific part about the magazines and makeup always gets me because it makes me think of the dolls I would play with as a child. More specifically, my friend and I went into the American Girl Doll store today for nostalgia’s sake and the sudden presence of representation was really heartwarming. It’s always made me particularly annoyed that the typical ‘nude’ shade (whether it’s in tights, makeup, bras or just a crayon color) isn’t actually nude for a lot of people. Also, the part where Garza mentions America being known as a place that’s very progressive but doesn’t actually welcome change really resonated with me.
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Hey, this part of the article also stuck out to me when I was reading. I agree that a lot of things are mostly white-based and the fact that a lot of makeup brands aren’t meant for the skin tones of people of color is infuriating. Yeah, there are light skin people but what about the darker shades? POC are hugely underrepresented in top fashion magazines.