BMCC OpenLab | MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 | Activity https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/ Activity feed for the group, MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023. Fri, 29 May 2026 18:31:30 -0400 https://buddypress.org/?v= en-US 30 hourly 2 5a95782852409bf2abb2cfb8bbe2033e Hunter Luciel replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17354 Mon, 15 May 2023 02:38:43 -0400 Social Factors:
One key factor was the changing preferences of parents and children. Parents became more focused on educational and developmental toys, which was not the focus of Toys R Us. Additionally, children became more interested in digital entertainment, such as video games and mobile apps, which decreased demand for traditional…[Read more]

]]> 0 f9f4750c873ebe9d564b2b40bda32e25 Veronica Del Rio replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17270 Mon, 01 May 2023 02:49:12 -0400 Djibrilla your plan sounds super thorough and thought out. I love the name by the way as well VEGANELLA it sounds so boujee lol. This is a great concept and brand ambassadors are key in these times.

]]> 0 032d69343853d3f75a7242e56e469bff Veronica Del Rio replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17269 Mon, 01 May 2023 02:41:56 -0400 Hey Hunter

I loved how you worked with schools and social outreaches to target family. Schools are a great way to spread the word and get the community involved. Also taking your own route and not following which means your remained focus on your goal.

]]> 0 b6440234399634751569a666d0872a0c Veronica Del Rio replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17268 Mon, 01 May 2023 02:37:25 -0400 My ice cream shop has been open for a few months now and things have been going smooth but i feel we can do better. We had asked customers who came into store to fill out a questionnaire to gather data to help with insight. The questions were age, if they were a student , and if they were accompanied ( dog, kids, significant other, etc.). It came…[Read more]

]]> 0 1aa3c23d2d5c34aa412c3f86c27276a7 Hunter Luciel replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17196 Tue, 25 Apr 2023 03:19:58 -0400 Lamb, I truly enjoyed reading your strategies. Not only were you interesting in targeting more toward families, by the way you talk, you genuinely care about your customers, your community.

I also appreciate your concern for ‘shutting the competitor down.’ It seems harsh that we all can’t strive to make our customers happy! Who knows, maybe a…[Read more]

]]> 0 53548d9cf3b54d283e61442013e7a049 Hunter Luciel replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17195 Tue, 25 Apr 2023 03:14:56 -0400 Ariel, I enjoyed your outlook and how you decide to immediate expand by using social media.

Social media can help reach hundreds if not thousands of people in such a sort period of time if marketed correctly. By advertising with some awesome graphics, sales/discounts, and even your awesome ice-cream shop name “The Ice Era,” I truly believe you to…[Read more]

]]> 0 c347c309b569d13838abbed1708fc442 Hunter Luciel replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17194 Tue, 25 Apr 2023 03:07:49 -0400 In opening my ice-cream business, I did some research on my own to figure out how to get more customers and more money. I believe that if I wanted to bring in more money, I shouldn’t be spending any on extra employees or advertisements. Let’s take the real world into consideration for the options given. We could hire a sign spinner for $500 a…[Read more]

]]> 0 03420213c5860841c9ca02b443fc174e Khadim Green replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17193 Mon, 24 Apr 2023 20:12:18 -0400 Naomi, you certainly make strong business decisions. I also had thought of my overlapping customers as well! I did not want to target their customers, I wanted to target mine since competition is new and I am newly established (17% is large but not large enough to consider someone else’s customers). How can I make these people that love my ice…[Read more]

]]> 0 c9e97521ee1d965a2b6b0df69034b45b Khadim Green replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17192 Mon, 24 Apr 2023 19:43:28 -0400 Aldon-

Great job with identifying ways to attract your customers. It seems to be quite more effective knowing the proper media to reach your target audiences. Also I thought the same thing about the simulator honestly. We all can be ice cream business owners can’t we? But I think ultimately the goal was to show us how to survive through different…[Read more]

]]> 0 72db9f707ba6aa34dfe3db765aa65037 Khadim Green replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17191 Mon, 24 Apr 2023 19:17:23 -0400 Beginning the simulation, I acknowledged my sales and established a goal. I figured if I compare to see the most rewarding segment to contribute to my accomplishing my goal and understand why my ice cream is not selling as well as it could be sold. I considered my location to focus on where I am; is it too far and is it around any other ice cream…[Read more]

]]> 0 551dd8d3524a33c1e1439c5818f03111 Nicholas Cordoba replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17190 Mon, 24 Apr 2023 17:09:31 -0400 A loyalty program is a good idea, especially for a business like an ice cream shop. This will most definitely encourage customers to become loyal & repeat customers, having special leverage over shops that don’t have one. Also, I totally agree with your opinion on pushing other businesses out, and how that shouldn’t be a priority or goal for…[Read more]

]]> 0 f53cc68421df3409fb8c9c07ea34fbcf Nicholas Cordoba replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17189 Mon, 24 Apr 2023 17:05:38 -0400 I like how your first instinct in regards to marketing is social media advertising, it seems like nowadays this is most vital in terms of growing small businesses & maintaining big businesses. It’s definitely more cost affective than any other strategy I can think of, not to mention the potential for reach may even outweigh the vast majority of…[Read more]

]]> 0 7984e18f45a4a17eefbef287a4f3937f Danming Li started the topic Marketing Environment in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-2/ Mon, 24 Apr 2023 15:15:05 -0400 <span style=”font-weight: 400;”>Entrepreneurship involves transforming one’s ideas into making profits. Therefore, entrepreneurs benefit from their businesses and impact society and the economy by producing goods and services that can improve the quality of life and create employment opportunities. This activity requires various skills that will e…[Read more]

]]> 0 9b4449f60b13f6128a40fbb366450e3d Joanne C. replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17177 Mon, 24 Apr 2023 04:01:05 -0400 Hi Naomi,

I like that you were set on your target and decided to double down. That is similar to the saying if it’s not broken don’t fix it. You were able to make your competition close its doors at the first attempt, however, without intention that usually is what happens in the business world. I think it would be cool if more businesses worked…[Read more]

]]> 0 6d03684aad84886c72a055cd7ebe5483 Joanne C. replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17173 Mon, 24 Apr 2023 03:52:42 -0400 Hi Tania, I felt similar to you in the sense I was content with any decision made if it would keep my business open and successful to the point that sales were increasing. I would not want another business to have to close its doors either, however, I felt this stimulation was useful to learn how different choices made based on research will get…[Read more]

]]> 0 976222d9023a53bc601c3d5154b07463 Joanne C. replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17170 Mon, 24 Apr 2023 03:43:32 -0400 I enjoyed working through the stimulator for segmenting the ice cream market. It was interesting how it can tell you the different outcomes of choices, like business planning and market strategy, in real life. I made it to the bonus level and beat the competition on the first attempt. However, I tried different routes because of curiosity.…[Read more]

]]> 0 ac2dc2c2c6ef01fc3c077bed38773c16 Djibrilla Issa Hamani replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17169 Mon, 24 Apr 2023 03:37:13 -0400 Lamb, you are set to be a good entrepreneur, I am going to need you,Tamia and Naomi in my future company. I admire how you touch the topic by using media, technology to grow your business

]]> 0 d7a4e0a00d2c0ea3e8e5e6a4e1e5f0dc Djibrilla Issa Hamani replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17166 Mon, 24 Apr 2023 03:33:10 -0400 Tania, I like how you data in our work to demonstrate how you were able to reach your goal. But I think at some point, some business close because some others have better marketing strategies and they are moving with the technology. lol

]]> 0 78e115be6cd84522c93131fd94052a62 Djibrilla Issa Hamani replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17164 Mon, 24 Apr 2023 03:23:22 -0400 The desire to eat healthfully is becoming increasingly important. As a result, the popularity of veganism has grown throughout time, as has the desire for plant-based alternatives to traditional cuisine. This includes vegan and non-dairy ice cream, which is in high demand. To fulfill this need, I launched VEGANELLA, an online marketplace for vegan…[Read more]

]]> 0 a4bea3f36d46b786a219470a9c328460 Tania Maree replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17160 Mon, 24 Apr 2023 01:29:57 -0400 I admire that targeting as many people as possible was your first instinct for this exercise!

]]> 0 ac770b46a8b232b06081df97f1972c85 Tania Maree replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17159 Mon, 24 Apr 2023 01:18:21 -0400 Hey Aldon,

I really love that you thought about ways to support your community when considering what types of advertisements to invest in. From sponsoring a local kids’ sports team to offering discounts to developing a loyalty program, your plan sounds community-oriented and mutually beneficial. Ice cream shops, cafés, and the like often end up…[Read more]

]]> 0 b2b0c04b4219d15aa3b6c5d57346792b Danming Li replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17158 Mon, 24 Apr 2023 01:13:36 -0400 I agree with your idea of securing possibly more customers in the region, as well as how to make the business bigger and survive, I think we should also go to translate other countries, try it.

]]> 0 2e3d97220dd1aaf48669bccfc00fe955 Danming Li replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17157 Mon, 24 Apr 2023 01:09:16 -0400 Hey Naomi,

I think your ice cream shop is very popular, and you are through the school community, which is very good, but it is enviable to think about how you can make the business better, how you can outperform other ice cream shops. This is your understanding of the business. The important thing is that competition is okay, but you have to…[Read more]

]]> 0 678e698f50966c3b3ef43fff6c7d6634 Tania Maree replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17155 Mon, 24 Apr 2023 01:08:10 -0400 After receiving information about my ice cream shop’s monthly revenue + owner’s monthly pay, I asked the assistant for information about what my marketing goal is. I learned that the goal was to increase my shop’s traffic and to increase my revenue by 20%.

Based on that information, I chose to perform research instead of spending on adv…[Read more]

]]> 0 2e002c9c570179509d9fed1fcc85c496 Medusa Gamble replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17151 Sun, 23 Apr 2023 21:13:01 -0400 Market Segmentation:

 

The name of my ice cream business is called Mintymoo ice cream (mintymoo™). Mintymoo sells both ice cream and gelato, in flavors such as minty chocolate chip, chocolate, vanilla, coffee, strawberry, pisachio, cookies and cream, butter pecan and banana, with dairy free options available. We offer cone or cup options in…[Read more]

]]> 0 352abc5ba9490e8380199797389a6775 Aldon Lamb replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17150 Sun, 23 Apr 2023 19:12:53 -0400 Ariel, I agree with your choices on how to market to those demographics! The good thing about social media is that it typically costs way less than other avenues of advertising. It can be via word of mouth, like having a cute “Instagram worthy” area in your ice cream shop where people take cute photos and tag the venue or just fun goofy videos…[Read more]

]]> 0 9f8a8f553b069c235cad9fef8db55edc Aldon Lamb replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17149 Sun, 23 Apr 2023 19:09:34 -0400 First – I always enjoy reading your posts and comments. They’re very well thought out and supportive!

Secondly, I agree with your comment about putting another business out of business. I think that’s something I wouldn’t be able to do with a clear conscience. I understand fully why it’s a necessity sometimes but it just never feels like a good…[Read more]

]]> 0 36d822c6041edb269954a92b2a299abd Aldon Lamb replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17148 Sun, 23 Apr 2023 18:59:13 -0400 I really enjoyed this simulation. It opened my eyes a little more to what I thought about market research and picking demographics to focus on.

I opened my new ice cream shop in a very cute part of town and while its doing well and I’m turning a great monthly profit, I would like to bring in more people so that my employees also get more tips and…[Read more]

]]> 0 39b3d22c48fd1cbbd88e924ff239a81a Jacob replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17144 Fri, 21 Apr 2023 01:27:53 -0400 Your explanation on how companies target consumers is how most companies achieve their goal in bringing more buyers and it shows how companies want to make a profit.

]]> 0 0dbbf17d3150e19c54414c3d98643ede Jacob replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17143 Fri, 21 Apr 2023 01:13:40 -0400 I totally agree with your response, having to attract as many customers in the area was the process of making sure your business survives, in addition I think it also reflects which part of the country this is taking place like California or Texas where it’s warm.

]]> 0 9875cf4f5fc787c35dd80b0f89afa3ad Jacob replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17142 Fri, 21 Apr 2023 01:05:13 -0400 Doing this simulation and pretending to be the owner of an ice cream store showed me the realism of how a business competes with others businesses and it was quite a challenge at first but going through the steps of segmentation and traget marketing and critical thinking helped my business survive. Going through with this simulation, one of my…[Read more]

]]> 0 21a83a53d5b3a31bb1ee507830597782 Nicholas Cordoba replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17141 Fri, 21 Apr 2023 00:00:25 -0400 Upon attempting this simulation a couple of times & utilizing different paths/decision-making, I realized how vital segmenting the market is. My first path ended up a success, I earned the bonus points in addition to pushing the competitor out of business. I feel as if my path was successful due to the simple fact that I focused on demographics…[Read more]

]]> 0 212f2d558e35bc29c32a5d63866e6639 Ariel Peretz replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17137 Thu, 20 Apr 2023 15:08:17 -0400 Hey Rena,

I agree that segmenting the market by age will help you find your marketing target and be more focused on how you use this tool to increase your profits in the business. When our business is ice cream, it’s much more common that young people will come to eat in this place rather than much older people. But on the other hand, I’m not…[Read more]

]]> 0 88822e8b54262c2405eb727ec10b7230 Naomi Stubbs replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17126 Wed, 19 Apr 2023 14:52:07 -0400 You’re right, Rena — segmenting the market is super-important. I agree that age is one of the most important demographics to consider in many cases; the priorities in terms of marget segmentation certainly vary between products/services, and locations, but age is often one of the main ones. I’m not sure I’d list gender as one of the top two…[Read more]

]]> 0 a0044a6e5dadcaff4963fdf2a6e20bf1 Naomi Stubbs replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17124 Wed, 19 Apr 2023 14:48:09 -0400 “The Ice Era” — love it! Makes me think of the films Ice Age. I love the idea of expanding your products to accommodate recent trends and popular products, such as vegan options alongside (and not in place of) traditional offerings — something for everyone! In addition, the focus on eco-friendly products and packaging serves two important…[Read more]

]]> 0 198814b45b80a98f5509701620ef8b4d Ariel Peretz replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17119 Tue, 18 Apr 2023 17:32:50 -0400 Hey Naomi,

It’s great to hear that your ice cream business is thriving and you support the local community through school and sports events. It’s also encouraging to see you reflect on the consequences of putting the other ice cream store out of your business. This shows a level of awareness of the wider impact of business decisions. It’s…[Read more]

]]> 0 c7e75f88e630561dcc4eb0a1c07bee08 Ariel Peretz replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17116 Tue, 18 Apr 2023 15:57:36 -0400 As an entrepreneur that builds an ice cream business under the name of “The Ice Era.” I have two main paths regarding marketing strategies. The first is social media advertising, and the second is offering a vegan product. Those strategies are the results of the segmentation that I did base on demographic and psychographic variables.

The fir…[Read more]

]]> 0 0214819cac221e8cdfbb3b84247050a9 Veronica Del Rio replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17108 Mon, 17 Apr 2023 15:50:34 -0400 Hey Medusa the no return policy is a major factor of its business. That would immediately steer me away for any product so i could imagine what it did for their consumers. You hit everything on the nose. They simply just didnt pay attention to important factors that overtime couldve been adjusted appropriately and efficiently. Allowing them to…[Read more]

]]> 0 a7a98dc094443ef609fb9b02f5c706ff Veronica Del Rio replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17107 Mon, 17 Apr 2023 15:39:24 -0400 Hi Rena

Your so right incorporating restaurants would’ve been genius. It’s something that a lot of big retailers do or for example small Apple or Starbucks stores within stores. Like others mentioned one stop shops are ideal, it gives more convenience and saves time especially for families. Toys R Us had gotten us a little with the Ferris whe…[Read more]

]]> 0 d085ebdfaac3b67fec26ab37392eabc7 Veronica Del Rio replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17106 Mon, 17 Apr 2023 15:26:59 -0400 Social factors

Toys r Us failed to adjust to the newer generation. With technology soaring the new target market of kids weren’t so interested in old traditional toys from a toy store. Apps became huge, online and console games became a trend, and YouTube was booming.

Demographic factors

Online shopping also made it more convenient for c…[Read more]

]]> 0 4fcd1abd3417e98d6f05e8bb81a0480b Tania Maree replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17101 Mon, 17 Apr 2023 00:46:10 -0400 Social and Demographic Factors
During its peak, the company became extremely comfortable being #1 in its industry.
As the 21st-century technological revolution evolved more rapidly, products like tablets, computers, and gaming consoles became more popular and widely available. As the children of the late 2000s and 2010s became more interested in…[Read more]

]]> 0 d7dd871a55f7f9e42e29f76ffde653bf Hung W Chu joined the group MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/activity/p/131414/ Thu, 13 Apr 2023 18:43:23 -0400 0 71697f2e59c34bb59a8771e59fedc74e Khadim Green replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17082 Mon, 10 Apr 2023 06:12:53 -0400 Hey Medusa I do agree that they neglected a lot of stores. You describing the Times Square location honestly just made me think about how beautiful that experience was especially in comparison to a lot of stores. That led me think maybe it could have been more effective if they reinvented themselves into large toy stores in major cities like…[Read more]

]]> 0 95f954d685c41e43f78a3fd909e117ee Khadim Green replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17081 Mon, 10 Apr 2023 06:03:44 -0400 Hey Rena, I totally love your consideration for the adults! They too would like to still feel like a Toys R Us kid. Incorporating many different people into your target can be very essential. In opposed to targeting kids, target the entire family. Also an exclusive toy store sounds unbeatable. Seems like they went down without a good fight; they…[Read more]

]]> 0 77a83b611534121a63e4b35f9bf4598b Khadim Green replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17080 Mon, 10 Apr 2023 05:52:32 -0400 <span data-contrast=”auto”>Social Factor I believe that the way the world has adopted digital technology is what burnt out Toys R Us. The reason I say this is because there were days when having a new action figure or race car was cool, but at many times, companies would try to influence kids to visit their websites or game systems. When the ki…[Read more]

]]> 0 c2dfee93d0df3cade2bc7311fd263e79 Joanne C. replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17079 Mon, 10 Apr 2023 03:57:51 -0400 Hi Jacob,
I agree that Toy R Us should have adapted to the changing needs of its customers and society by realizing how technology was becoming essential and is still the future. They should have started earlier on their online presence rather than focusing on expanding in the brick and motor stores since they would have saved money by selling…[Read more]

]]> 0 dc8571fad56979af0dd32d3b3e23afea Djibrilla Issa Hamani replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17076 Mon, 10 Apr 2023 03:43:19 -0400 Medusa,

I actually did not know about their no return policy, and I think in business that can damage the reputation of the seller. A customer wants to be heard even if the company can’t provide solution to their issue and when that can not be in place the public will dissociate itself to such company and the competition will again”another one” Dj Khaled.

]]> 0 f27c27f565bdad7aeb455e00b5c2c7b0 Aldon Lamb replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17075 Mon, 10 Apr 2023 03:37:42 -0400 Your response about all of the different “R Us” brands is so correct. They got as my mama says, “too big for their britches” and thought they had all of these things in the bag. They could have even become a company like Bed Bath and Beyond and sold all things for all ages. Different areas of the stores for different ages so that the parents had…[Read more]

]]> 0 bdef0fbd23340e5c2c9486a618efdeda Djibrilla Issa Hamani replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17074 Mon, 10 Apr 2023 03:33:44 -0400 Joanne,

Do you think striking a better partnership deal with Amazon potentially would  improve Toys R Us’ position in the market or even save the company?

]]> 0 a69c32bcda9f2dfcdef8d66cb6b0f5c5 Aldon Lamb replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17073 Mon, 10 Apr 2023 03:30:59 -0400 I really enjoyed your idea of changing some of the ideas and the atmosphere of ToysRUs. The idea of a play area where you could test out toys or they could do major demonstrations of toys is really cool.  I would go now even as an adult to try out new games, video games, etc.

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