Course: MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023

Marketing Environment

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      Danming Li

      <span style=”font-weight: 400;”>Entrepreneurship involves transforming one’s ideas into making profits. Therefore, entrepreneurs benefit from their businesses and impact society and the economy by producing goods and services that can improve the quality of life and create employment opportunities. This activity requires various skills that will enable them to plan, organize and market their businesses more effectively (Lippmann, Davis, & Aldrich, 2005).</span>

      <span style=”font-weight: 400;”>Ice cream shops are the most frequently visited shops by kids and some adults and are considered one of the most popular desserts in the world (Vargas, 2021). As an entrepreneur looking forward to a booming ice cream business, digital marketing methods should be adopted to attract my consumer segments.</span>

      <span style=”font-weight: 400;”>Social media marketing path shall be adopted to reach my targeted consumers. Social media is vital in building brands and connecting with potential customers. Social media platforms like Facebook, Instagram, and Snapchat have a larger user base. consequently, because of their popularity, these are great platforms to showcase the visually appealing nature of the ice cream I’ll be dealing with.</span>

      <span style=”font-weight: 400;”>First is creating a captivating business profile on these platforms, and posting high-quality images of my ice cream products, by highlighting their unique flavors and ingredients. In addition to this, the social media posts will be engaging, informative, and visually appealing videos and photos. This will include showing some behind-the-scenes content and engaging the customers on any other thing that would interest ice cream customers. Consumer interaction will also play a role in ensuring that the ice cream business thrives. Thus, listening to the reviews and responding to questions and comments will help create a rapport and build loyalty with my customers (Oddati, 2022).</span>

      <span style=”font-weight: 400;”>In addition to running promotions such as offers, incentives, and discounts, it is important to collaborate with popular food bloggers and influencers. Giving them samples of my ice cream for them to post in exchange will help in exposing the flavors to a broader audience. Furthermore, this can be done by running paid social media advertising targeting consumers interested in desserts and other local foods and beverages (Hedh & Anderson, 2012).</span>

      <span style=”font-weight: 400;”>This business advertising will consider the geographic, behavioral, and demographic segments to reach my targeted customers. The marketing efforts will focus on areas believed to have high-foot traffic and other popular local tourist attraction sites so that as they enjoy their moments and create memories, they can enjoy the finger-licking ice cream dessert. Consequently, the advert will focus on children and young adults because they are likelier to enjoy ice cream.</span>

      <span style=”font-weight: 400;”>In conclusion, I believe that the social media marketing method will be a more effective way to reach my targeted consumers because o technology, many people can access it more quickly and easily. Hence, through collaborations and advertisements, I can attract new customers by tapping the existing audience and expanding my reach. This marketing strategy will more likely be able to increase my sales as well as increase my brand awareness by engaging them in high-quality products.</span>

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