Celina Malave – Conversation 3

The article “Snapchat Wants You to Post. It’s Willing to Pay Millions” by Taylor Lorenz describes the relatively new Spotlight feature on Snapchat and how normal users, ranging from having no following to massive followings, can make millions in days. Spotlight shares similarities to TikTok and Instagram reels, with the same content, such as trends and viral videos, being posted and the majority of users being in either high school or within the age range of 18-24; however, Spotlight has proven to have much higher payouts than that of its competitors, with users making life-changing amounts of money. Andrea Romo, an average associate at Lowe’s making $12.50 an hour, is one such example. She made half a million dollars in two weeks from her video of her sister deep-frying a turkey for Thanksgiving. Another example would be Cam Casey, a Tiktok star with a following of seven million. By uploading a science experiment with a Coca-Cola bottle exploding, as well as numerous other short-form videos he consistently made, he was given three million dollars due to the views his videos received and Snapchat’s algorithm. Though Spotlight has proven successful with its generous payouts, the competition is evergrowing and in order to keep afloat, creators have created ideas of banding together, thus keeping momentum and sharing in their profits.

In my experience, social media is a double-edged sword. On one hand, social media proves to foster creativity, allowing creatives of all kinds to find inspiration and grow in their popularity, as well as talent. Despite that, social media platforms also can lead to negativity and hateful propaganda being spread like wildfire. By playing Fakey, I feel that it’s best for me to begin to do more research when coming upon articles or blog posts that I see other people sharing about current events.

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