{"id":266,"date":"2019-05-10T22:49:51","date_gmt":"2019-05-10T22:49:51","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/?page_id=266"},"modified":"2019-05-10T22:50:25","modified_gmt":"2019-05-10T22:50:25","slug":"project-creative-brief","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/project-creative-brief\/","title":{"rendered":"Project Creative Brief"},"content":{"rendered":"<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">What is the purpose of this campaign? <\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">What problem is this campaign helping to solve?<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Audience Profile<\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">: Profile the target audience. Provide enough detail to enhance everyone\u2019s understanding of who the audience is. Include some audience demographic information. Why would this audience care about the cause of your campaign?<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Call for Action<\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">: How should your target audience respond to your campaign? What do you want the audience to do?<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Communication Strategy<\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">: What is the overall message you are trying to convey to your target audience? Why is this an important message? Describe the methods you will use to convey the overall message.<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Perception &amp; Tone<i>:<\/i><\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\"> What adjectives can be used to describe the way the campaign should be perceived by the target audience? What is the personality and style that we want to convey?<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Deliverables<\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">: What are the suggested deliverables or formats? What are the key milestones\/dates to include in the schedule?<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">How will success be defined and how will it be measured? <\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">How will What mechanisms will be used to measure responses?<\/span><\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Competitive Positioning: <\/span><\/b><i><span style=\"font-family: 'Arial',sans-serif;color: black\">How is your campaign different from its competition and what are the factors that will make it a success?<\/span><\/i><b><\/b><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">Source of Materials:<\/span><\/b> <i><span style=\"font-family: 'Arial',sans-serif;color: black\">Are there any existing materials? (text, imagery, video, etc. Include links and attachments.)<\/span> What will be the source of imagery, text, video and other source materials?<\/i><\/p>\n<p style=\"margin: 0in 0in 12.0pt 0in\"><b><span style=\"font-family: 'Arial',sans-serif;color: black\">What additional information would be helpful for creative team?<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the purpose of this campaign? What problem is this campaign helping to solve? Audience Profile: Profile the target audience. Provide enough detail to enhance everyone\u2019s understanding of who the audience is. Include some audience demographic information. Why would this audience care about the cause of your campaign? Call for Action: How should your &hellip; <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/project-creative-brief\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Project Creative Brief&#8221;<\/span><\/a><\/p>\n","protected":false},"author":33,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"class_list":["post-266","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/pages\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":1,"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/pages\/266\/revisions"}],"predecessor-version":[{"id":267,"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/pages\/266\/revisions\/267"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mmp460\/wp-json\/wp\/v2\/media?parent=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}