{"id":288,"date":"2025-03-12T14:47:12","date_gmt":"2025-03-12T18:47:12","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/?p=288"},"modified":"2025-04-24T07:34:54","modified_gmt":"2025-04-24T11:34:54","slug":"weeks-456-7-info-resources","status":"publish","type":"post","link":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/2025\/03\/12\/weeks-456-7-info-resources\/","title":{"rendered":"Weeks 4, 5, 6, 7 & 8 – Info \/ Resources"},"content":{"rendered":"\n

Designing Logos & Symbols<\/h1>\n\n\n
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It is time to dig into Assignment #2<\/a>! Lets discuss it and share some insights and information! Please refer to the Assignment #2 page<\/a> for the assignment specifications – this post will help with the process!<\/p>\n\n\n\n

Creating a logo for a nonprofit organization requires a balance of creativity, clarity, and strategic thinking. Unlike corporate logos that often prioritize marketability, nonprofit logos must embody a mission-driven message, fostering trust, recognition, and emotional connection. This post walks through the process of designing a nonprofit logo and symbol system, incorporating historical influences from legendary designers and best practices in branding.<\/p>\n\n\n\n

Historical Influences in Logo Design<\/h2>\n\n\n\n

Before diving into the design process, it’s helpful to look at iconic designers who have shaped the field of branding and logo design:<\/p>\n\n\n

Paul Rand<\/strong> \u2013 Known for timeless and simple logos, Rand\u2019s work (IBM, ABC, UPS) demonstrates the power of minimalism and clarity in branding. (Learn more: <\/em>Paul Rand\u2019s Legacy<\/em><\/a>)<\/em><\/p>\n


Saul Bass<\/strong> \u2013 Famous for expressive and symbolic logos, Bass\u2019s work (AT&T, United Way, Girl Scouts) showcases how visual elements can communicate deep meaning. (Explore: Saul Bass\u2019s Portfolio<\/a>)<\/em><\/p>\n


Chermayeff & Geismar & Haviv<\/strong> \u2013 This studio is behind some of the most recognized modern corporate identities, such as the logos for National Geographic, PBS, and the U.S. Open. Their work exemplifies adaptability and bold simplicity. (See: <\/em>Chermayeff & Geismar & Haviv<\/em><\/a>)<\/em><<\/p>\n\n\n

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The Design Process<\/h2>\n\n\n\n

Step 1: Research & Analysis<\/strong><\/h3>\n\n\n\n

Before sketching concepts, it’s crucial to understand the nonprofit\u2019s mission, target audience, and values. Ask the following:<\/p>\n\n\n\n