{"id":280,"date":"2025-02-26T17:52:34","date_gmt":"2025-02-26T22:52:34","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/?page_id=280"},"modified":"2025-04-24T10:43:32","modified_gmt":"2025-04-24T14:43:32","slug":"project-2-logo-symbol-design-for-a-nonprofit","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/project-2-logo-symbol-design-for-a-nonprofit\/","title":{"rendered":"Project 2 &#8211; Logo &amp; Symbol Design for a Nonprofit"},"content":{"rendered":"\n<p><strong>Project 2: Logo &amp; Symbol Design for a Nonprofit<\/strong><\/p>\n\n\n\n<p><strong>Class Recording from 4\/10\/25 &#8211; Assignment #2 &#8211; Logo design process<\/strong> &#8211; adobe illustrator: photoshop mock ups tutorial &amp; more!<\/p>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/rec\/share\/oSE9QoMIpTiZJM3rGbiWmMUpq6bALaEbt9LoZ6_RpPxqhzUIFJY_sCszloLxk_ob.BPkk5CRpWaPJYgGp\">https:\/\/us02web.zoom.us\/rec\/share\/oSE9QoMIpTiZJM3rGbiWmMUpq6bALaEbt9LoZ6_RpPxqhzUIFJY_sCszloLxk_ob.BPkk5CRpWaPJYgGp<\/a><\/p>\n\n\n\n<p>Passcode: YyG1DS.u<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Class Recording from 4\/3\/25 &#8211; Assignment #2 &#8211; Logo design process<\/strong> &#8211; adobe illustrator:<\/p>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/rec\/share\/G54ulq15lR2Cp7buwtetkNoj6R9L142MgHSA62Kmh5ShwRq26l1J_VMXbtv-eAFA.2_PYO14eQhqKik23\">https:\/\/us02web.zoom.us\/rec\/share\/G54ulq15lR2Cp7buwtetkNoj6R9L142MgHSA62Kmh5ShwRq26l1J_VMXbtv-eAFA.2_PYO14eQhqKik23<\/a><\/p>\n\n\n\n<p>Passcode: V0^0t!yC<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Class Recording from 3\/20\/25 &#8211; Logo inspiration \/ process:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/rec\/share\/6EErTNYfN4bH8w1dsZedUZhfICUVjcpJgs8CXmHYZj3H-1FduAnhuAm1VTHHP6ux.ndMsAmc2qKxVnGgv\">https:\/\/us02web.zoom.us\/rec\/share\/6EErTNYfN4bH8w1dsZedUZhfICUVjcpJgs8CXmHYZj3H-1FduAnhuAm1VTHHP6ux.ndMsAmc2qKxVnGgv<\/a><\/p>\n\n\n\n<p>Passcode: F3=fj7^.<\/p>\n\n\n\n<p><strong>Class Recording from 3\/13\/25 &#8211; Logo inspiration \/ process:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/rec\/share\/2pM3h5NWCaDaiEKU4Vb09ql6iPq0tahSUBFSmgsfgj733DzVAXCmzK6UlybYwYvz.nCSJtejKrX5zfeKS\">https:\/\/us02web.zoom.us\/rec\/share\/2pM3h5NWCaDaiEKU4Vb09ql6iPq0tahSUBFSmgsfgj733DzVAXCmzK6UlybYwYvz.nCSJtejKrX5zfeKS<\/a><\/p>\n\n\n\n<p>Passcode: zyRyQ9%i<\/p>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n\n\n\n<p><strong>Description:<\/strong><br>Design a logo and accompanying symbol for a fictional nonprofit organization. The design should reflect the organization&#8217;s mission and be versatile across various applications (print, digital, merchandise).<\/p>\n\n\n\n<p><strong>Anticipated Outcome:<\/strong><br>A professional logo and symbol system delivered in vector format, accompanied by a brand usage guideline.<\/p>\n\n\n\n<p><strong>Historical Design References:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paul Rand<\/strong> for timeless and simple logos.<\/li>\n\n\n\n<li><strong>Saul Bass<\/strong> for expressive and symbolic designs.<\/li>\n\n\n\n<li><strong>Chermayeff &amp; Geismar &amp; Haviv<\/strong> for modern and corporate branding.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/2025\/03\/12\/weeks-456-7-info-resources\/\" data-type=\"link\" data-id=\"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/2025\/03\/12\/weeks-456-7-info-resources\/\">***Read this post for more insight, examples and process &lt;&#8211; READ<\/a><\/p>\n\n\n\n<p><strong>Process Steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Research &amp; Analysis:<\/strong> Define the nonprofit\u2019s mission, target audience, and values.<\/li>\n\n\n\n<li><strong>Conceptual Sketching:<\/strong> Draw rough ideas exploring shape, typography, and symbolism.<\/li>\n\n\n\n<li><strong>Digital Development:<\/strong> Create 3\u20135 variations in Illustrator, focusing on scalability and clarity.<\/li>\n\n\n\n<li><strong>Testing:<\/strong> Test the logo\u2019s legibility and adaptability across mockups (business cards, websites, signage).<\/li>\n\n\n\n<li><strong>Refinement:<\/strong> Incorporate feedback to finalize the strongest concept.<\/li>\n\n\n\n<li><strong>Submission:<\/strong> Submit the final logo \/ project files \/ a 1\u20132 page brand \/ style guide in your google drive folder.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Project 2: Logo &amp; Symbol Design for a Nonprofit Class Recording from 4\/10\/25 &#8211; Assignment #2 &#8211; Logo design process &#8211; adobe illustrator: photoshop mock ups tutorial &amp; more! https:\/\/us02web.zoom.us\/rec\/share\/oSE9QoMIpTiZJM3rGbiWmMUpq6bALaEbt9LoZ6_RpPxqhzUIFJY_sCszloLxk_ob.BPkk5CRpWaPJYgGp Passcode: YyG1DS.u Class Recording from 4\/3\/25 &#8211; Assignment #2 &#8211; Logo design process &#8211; adobe illustrator: https:\/\/us02web.zoom.us\/rec\/share\/G54ulq15lR2Cp7buwtetkNoj6R9L142MgHSA62Kmh5ShwRq26l1J_VMXbtv-eAFA.2_PYO14eQhqKik23 Passcode: V0^0t!yC Class Recording from 3\/20\/25 &#8211; Logo &hellip; <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/project-2-logo-symbol-design-for-a-nonprofit\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Project 2 &#8211; Logo &amp; Symbol Design for a Nonprofit&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"class_list":["post-280","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/pages\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":9,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/pages\/280\/revisions"}],"predecessor-version":[{"id":350,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/pages\/280\/revisions\/350"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma235-spring2025\/wp-json\/wp\/v2\/media?parent=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}