{"id":865,"date":"2020-09-04T17:46:08","date_gmt":"2020-09-04T17:46:08","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/?p=865"},"modified":"2020-09-04T17:46:08","modified_gmt":"2020-09-04T17:46:08","slug":"juan-bracetty","status":"publish","type":"post","link":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/2020\/09\/04\/juan-bracetty\/","title":{"rendered":"Juan Bracetty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Juan Bracetty<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Font Men<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I guess it\u2019s common knowledge, but I find it incredible that you can create your own fonts. That there are teams of people in specialized fields of typographic design that come together to build a font. That these two guys built an empire designing them. It feels like a well-oiled machine with multiple parts churning out font designs. Hoefler says in the video, the \u201cdesign of the typeface is validated by the market\u201d They\u2019re a business, designing with a purpose, to sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Sign Painter<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video unlike the other two focuses on a more human approach to typography. The sign painter Mike Langley reminds us of the natural beauty of hand painted signs, flaws and all. He presents himself as a nostalgic. I wonder if this approach to typography will eventually be lost in time. There will probably always be a niche market for it. I think it\u2019s pretty interesting that this coffee company used Langley\u2019s story as a promotional tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ryman Eco<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I absolutely love that there\u2019s an environmentally conscious font in the world. And it\u2019s beautifully designed. Why aren\u2019t we all using Ryman Eco?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan Bracetty Font Men I guess it\u2019s common knowledge, but I find it incredible that you can create your own fonts. That there are teams of people in specialized fields of typographic design that come together to build a font. That these two guys built an empire designing them. It feels like a well-oiled machine &hellip; <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/2020\/09\/04\/juan-bracetty\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Juan Bracetty<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1417,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-865","post","type-post","status-publish","format-standard","hentry","category-3-typography-videos"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/posts\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/users\/1417"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":1,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/posts\/865\/revisions"}],"predecessor-version":[{"id":867,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/posts\/865\/revisions\/867"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/categories?post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma215-1300-f2020-machauf\/wp-json\/wp\/v2\/tags?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}