{"id":115,"date":"2020-02-20T14:56:05","date_gmt":"2020-02-20T14:56:05","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mma100-seslow-spring-2019\/?p=115"},"modified":"2020-03-14T13:25:24","modified_gmt":"2020-03-14T13:25:24","slug":"week-4","status":"publish","type":"post","link":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/2020\/02\/20\/week-4\/","title":{"rendered":"Weeks #4, 5 &amp; 6!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-59\" src=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/45\/2019\/01\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To-1024x287.png\" alt=\"\" width=\"840\" height=\"235\" srcset=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To-1024x287.png 1024w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To-300x84.png 300w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To-768x216.png 768w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To-1200x337.png 1200w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To.png 1920w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><strong>Welcome to MMA100 Weeks #4, 5 &amp; 6!<\/strong><\/p>\n<p>Here is this week\u2019s useful information and class resources:<\/p>\n<p>Last week we began our class by re-capping the previous week&#8217;s class discussion about project #1. We printed our post cards in the format displayed below &#8211; I demonstrated the process for creating the suggested lay out. We discussed our results by pinning them up on the discussion board.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-95\" src=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/postcard-ref.jpg\" alt=\"\" width=\"768\" height=\"762\" srcset=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/postcard-ref.jpg 768w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/postcard-ref-150x150.jpg 150w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/postcard-ref-300x298.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><strong><em>\u00a0*Please e-mail project #1 (postcard)\u00a0 to me as a .JPEG file. &#8211; rseslow@bmcc.cuny.edu &#8211; if your file is too large for the bmcc e-mail server, use a free service like &#8211; https:\/\/wetransfer.com\u00a0<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Elements.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67\" src=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Elements.png\" alt=\"\" width=\"612\" height=\"612\" srcset=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Elements.png 612w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Elements-150x150.png 150w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/Elements-300x300.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/EofD-Exercise-Images.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68\" src=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/EofD-Exercise-Images.jpg\" alt=\"\" width=\"612\" height=\"612\" srcset=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/EofD-Exercise-Images.jpg 612w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/EofD-Exercise-Images-150x150.jpg 150w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/01\/EofD-Exercise-Images-300x300.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n<h2><span style=\"text-decoration: underline\"><strong>Class Exercises: Assignment #2 -(Part 1)<\/strong><\/span><\/h2>\n<p>This is a 2 part project. Working with Photoshop. Lets apply additional layers, filters and image manipulating techniques to customize our progress. Class demonstrations with layer styles and creating filters.<\/p>\n<p>Working from the original psd. document \/ template that you have created in part 1 of this assignment, students will use and apply additional layers to enhance and manipulate their image selections for the <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2020\/02\/Elements-Principles-of-Design.pdf\"><span style=\"text-decoration: underline\">Elements &amp; Principles of Design.<\/span><\/a><\/p>\n<p><strong>Assignment Specifications:\u00a0<\/strong>Students will generate a series of visual examples and solutions to define, communicate and illustrate the vocabulary of the elements &amp; principles of design. Each term will display a visual image example using the vocabulary below:<\/p>\n<p><strong>Outcome<\/strong> &#8211; Students will save two variations of the project as a photoshop psd. file as well as exporting the files as a .jpeg for the web (demonstration in class)<\/p>\n<p><a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2020\/02\/Elements-Principles-of-Design.pdf\"><b>Elements &amp; Principles\u00a0Vocabulary<\/b><strong> (HERE &#8211;\u00a0<\/strong><span class=\"screenreader-only\">Links to an external page.)<\/span><\/a><\/p>\n<p><strong><em>Elements &#8211; <\/em><\/strong><strong><em>C<\/em><\/strong><strong><em>olor, Line, Mass, Movement, Space, Texture, Type &amp; Value<\/em><\/strong><\/p>\n<p><em><strong>Principles &#8211; Balance, Contrast, Direction, Economy, Emphasis, Proportion, Rhythm &amp; Unity<\/strong><\/em><\/p>\n<p><strong>Size: \u2013\u00a0<\/strong>8.5\u2033 X\u00a0 11\u2033 \u2013 The final design will be 2 composite designs of 8 squares composed and arranged by each student. (2 files will be created &#8211; one for the elements of design and 1 for the principles of design)<\/p>\n<p><strong>Process:\u00a0<\/strong> Part 1 &#8211; Student will first create a balanced layout in adobe photoshop. Images will be found from research and investigation via the Internet and class resources. Each term for the elements of design will be illustrated and applied by cutting, formatting and placing the examples into a composite (the example below is simply one example, you will create your own)<\/p>\n<p>Part 1A-\u00a0Students will generate their own examples of each term using techniques learned in class with photoshop.<\/p>\n<p><em><strong>R&amp;D \u2013 Where will you find visual inspiration and research?<\/strong><\/em><\/p>\n<p><em><strong>Add your links to the comments section below.<\/strong><\/em><\/p>\n<p><strong>Production:<\/strong> Students will prepare their final works in screen resolution format and\u00a0 application on the web (RGB).<\/p>\n<p>Lets look at where we find <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/course-resources\/\">image resources and referencing.<\/a><\/p>\n<h3><em><span style=\"text-decoration: underline\"><strong>Part 2 of the project will be introduced in class tonight &#8211; 3\/4\/20.<\/strong><\/span><\/em><\/h3>\n<p><strong>Assessment of the project:<\/strong> How has illustrating the vocabulary with images helped your understanding of each term? Discussion follows.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<h4><strong>Outside of class study &#8211; <\/strong><\/h4>\n<h4><strong>Lets look at COLOR-&gt;<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-179 \" src=\"https:\/\/bmccmma100.commons.gc.cuny.edu\/wp-content\/blogs.dir\/3604\/files\/2018\/02\/logo-color-meanings-1024x897.png\" alt=\"\" width=\"359\" height=\"315\" \/><\/p>\n<p><strong>Color Theory &#8211;\u00a0<\/strong>(Image via\u00a0<em><a href=\"https:\/\/www.arhaus.com\/\" target=\"_blank\" rel=\"noopener\">Arhaus<\/a>\u2018\u00a0 via Justcreative)<\/em><\/p>\n<p>The link below was published via &#8211;<a href=\"http:\/\/JustCreative.com\"> JustCreative.com<\/a> &#8211; This is great guide to understanding color in design with an emphasis on logos, identity and branding.<\/p>\n<p><a href=\"http:\/\/justcreative.com\/2018\/02\/19\/color-psychology-in-logo-design-branding-explained\/\">http:\/\/justcreative.com\/2018\/02\/19\/color-psychology-in-logo-design-branding-explained\/<\/a><\/p>\n<p>I highly recommend visiting and learning from <a href=\"http:\/\/justcreative.com\/\">JustCreative.com<\/a> aka &#8211; Jacob Cass &#8211; Jacob is an amazing graphic designer and conduit of great design resources.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>Video Screenings &#8211;<\/strong><\/span><\/p>\n<p><strong>Photoshop Tutorial &#8211; The top 10 Things photoshop Beginners Want To Know How To Do<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=yqKHo1Q7OMc\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-118\" src=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/45\/2019\/02\/Screen-Shot-2019-02-19-at-1.17.50-PM.png\" alt=\"\" width=\"626\" height=\"354\" srcset=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/Screen-Shot-2019-02-19-at-1.17.50-PM.png 626w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/Screen-Shot-2019-02-19-at-1.17.50-PM-300x170.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=yqKHo1Q7OMc\">https:\/\/www.youtube.com\/watch?v=yqKHo1Q7OMc<\/a><\/p>\n<p>I love and recommend Terry White&#8217;s Youtube channel. He is an Adobe software wizard! <a href=\"https:\/\/www.youtube.com\/channel\/UC-oYkx9wyeGc6Sh8tkVlaTw\">Subscribe here.<\/a><\/p>\n<p><strong>Who is <a href=\"https:\/\/www.pentagram.com\/about\/michael-bierut\">Michael Bierut<\/a> and Why is he important?<\/strong> Please watch the video outside of class this week and respond in the comments section below)<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=HUxWjZcAfvA\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119\" src=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/45\/2019\/02\/Screen-Shot-2019-02-19-at-1.17.59-PM.png\" alt=\"\" width=\"626\" height=\"355\" srcset=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/Screen-Shot-2019-02-19-at-1.17.59-PM.png 626w, https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-content\/uploads\/sites\/187\/2019\/02\/Screen-Shot-2019-02-19-at-1.17.59-PM-300x170.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=HUxWjZcAfvA\">https:\/\/www.youtube.com\/watch?v=HUxWjZcAfvA<\/a><\/p>\n<p><a href=\"https:\/\/www.canva.com\/learn\/gestalt-theory\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-182\" src=\"https:\/\/bmccmma100.commons.gc.cuny.edu\/wp-content\/blogs.dir\/3604\/files\/2018\/02\/Gestalt-Theory-And-The-Design-Principles-It-Gave-Birth-To-2.png\" alt=\"\" width=\"396\" height=\"111\" \/><\/a><\/p>\n<p><strong>What is GESTALT and why is it important in Design? An introduction.<\/strong><\/p>\n<p><a href=\"https:\/\/www.canva.com\/learn\/gestalt-theory\/\">https:\/\/www.canva.com\/learn\/gestalt-theory\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to MMA100 Weeks #4, 5 &amp; 6! Here is this week\u2019s useful information and class resources: Last week we began our class by re-capping the previous week&#8217;s class discussion about project #1. We printed our post cards in the format displayed below &#8211; I demonstrated the process for creating the suggested lay out. We &hellip; <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/2020\/02\/20\/week-4\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Weeks #4, 5 &amp; 6!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[1,6],"tags":[4,9,5,12],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-weekly-blog-posts","tag-bmcc","tag-cuny","tag-graphic-design","tag-mma-100"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":13,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/posts\/115\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mma100-spring2020-seslow\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}