Post WWII, Western countries like the US and Canada did not need to rebuild their economies, so most animation focused heavily on individual success and consumerism. This is apparent in the vast majority of film studies that received most of their profits from commercials and TV advertisements alongside fantasy and adventure-based long-length feature films. To draw people’s attention, Western animation adapted a very colorful aesthetic featuring simplistic drawings, dynamic movement, emotional storytelling, and themes of heroism and personal achievement. Postwar prosperity in Western animation was often depicted as having achieved or protected “The American Dream”. Many large film companies, such as Disney, also created popular franchises and merchandise to profit from the growing consumer demand. Ultimately, Western animation was used as a form of entertainment and capitalist propaganda.
In contrast, Eastern countries such as the Soviet Union focused on the importance of collective labor, workers, and the success of a socialist system of government. Narratives in Eastern animation mainly depicted economic struggle and progress under socialism. Because these themes were structured around realism rather than escapism, like in the West, aesthetics such as colors were muted, and drawings were more detailed to convey political messages that would inspire and educate the working class. Eastern animation was largely government-funded, so film studios’ main focus was on communist propaganda and educational content. Ultimately, Eastern animation was used to promote ideologically thinking rather than profit.