{"id":98,"date":"2020-01-08T16:37:48","date_gmt":"2020-01-08T16:37:48","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/?page_id=98"},"modified":"2020-01-08T18:17:49","modified_gmt":"2020-01-08T18:17:49","slug":"social-media","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"\n

Social media plays an essential role in media distribution and consumption. This course <\/em>should expose students to the inner-workings of companies such as Facebook, Twitter, Pinterest etc\u2026 The business model of most social media platforms greatly relies on advertising and it is important to understand how the data we input into these platforms is being used and sold to third parties. The pros and cons of social media should be explored \u2013 whether it be in the realm of privacy, activism or media creation.<\/em><\/p>\n\n\n\n

\/\/\/\/\/\/\/\/\/\/ SOCIAL MEDIA<\/h3>\n\n\n\n

Key concepts \/ terms<\/strong><\/p>\n\n\n\n

Targeted advertising<\/a>\u00a0\u2666\u00a0Virality<\/a>\u00a0\u2666\u00a0Crowdsourcing<\/a>\u00a0\u00a0\u2666\u00a0Hashtags<\/a><\/p>\n\n\n\n

Resources<\/strong><\/p>\n\n\n\n

  1. Top 15 Most Popular Social Networking Sites<\/a> \u2013 Ranking by eBiz MBA<\/li>
  2. The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You<\/a> \u2013 New Yorker article by Maria Konnikova<\/li>
  3. How to Target Facebook Ads<\/a> \u2013 Facebook for business article and video<\/li>
  4. Hashtag Activism, and Its Limits<\/a> \u2013 New York Times article by David Carr<\/li>
  5. Our Demand Is Simple: Stop Killing Us<\/a> \u2013 New York Times article by Jay Caspian Kang<\/li>
  6. Facebook Is Eating the Media. Is That Such a Bad Thing?<\/a> \u2013 Slate article by Will Oremus<\/li>
  7. Twitter Study: Actors are a TV Show\u2019s \u201cGreatest Asset<\/a>\u201d \u2013 Variety article by Marc Graser<\/li>
  8. Privacy in the Age of Facebook<\/a> \u2013 NY Times article by Jim Rutenberg<\/li>
  9. The Business of Fake News <\/a>\u2013 Video report from the Wall Street Journal<\/li>
  10. How to Spot Fake News<\/a><\/li>
  11. How Social Media Sites Profit from Fake News<\/a> \u2013 Fortune Magazine with embedded video<\/li>
  12. Fake News, Real Consequences<\/a> \u2013 from Samantha Bee<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Social media plays an essential role in media distribution and consumption. This course should expose students to the inner-workings of companies such as Facebook, Twitter, Pinterest etc\u2026 The business model of most social media platforms greatly relies on advertising and it is important to understand how the data we input into these platforms is being used and sold … Continue reading “Social Media”<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":2,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages\/98\/revisions"}],"predecessor-version":[{"id":255,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages\/98\/revisions\/255"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/media?parent=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}