Virality is \u201cthe tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.\u201d<\/p>\n\n\n\n
\u2013 Oxford Dictionary<\/a><\/p>\n\n\n\n Sharing , \u201cliking\u201d and spreading information is at the core of social media. Almost all social media platforms are designed to facilitate virality (i.e: Facebook\u2019s \u201clike\u201d button, Twitter\u2019s \u201cretweet\u201d button, Pinterest \u201cpin\u201d or Tumblr\u2019s \u201creblog\u201d option). Creating viral content has become an essential concern for advertisers and some marketing firms claim to specialize in the form (i.e: Thinkmodo<\/a>).<\/p>\n\n\n\n Although there are no steadfast rules one can follow to identify or create viral content, a study by Jonah Berger showed that strong emotions are often at play:<\/p>\n\n\n\n \u201cContent that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.\u201d<\/p>\n\n\n\n \u2013 \u201cWhat Makes Online Content Viral?\u201d<\/a> \u2013 Study by Jonah Berger<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Virality is \u201cthe tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.\u201d \u2013 Oxford Dictionary Sharing , \u201cliking\u201d and spreading information is at the core of social media. Almost all social media platforms are designed to facilitate virality (i.e: Facebook\u2019s \u201clike\u201d button, Twitter\u2019s \u201cretweet\u201d … Continue reading “VIRALITY”<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"class_list":["post-249","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":1,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages\/249\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/pages\/249\/revisions\/250"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mes152-samplesite\/wp-json\/wp\/v2\/media?parent=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}