BMCC OpenLab | Yohance Williams | Activity https://openlab.bmcc.cuny.edu/members/yohancewilliams/activity/ Activity feed for Yohance Williams. Sun, 10 May 2026 18:34:13 -0400 https://buddypress.org/?v= en-US 30 hourly 2 9b441f47a0549fa066613a3549d267d9 Yohance Williams replied to the topic Ask A Question in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/ask-a-question-14/#post-19028 Fri, 29 Sep 2023 22:32:54 -0400 Hey Professor B,

I hope all is well on your end. I just wanted to know if any grades for the past weeks’ assignments would be posted soon?

Thanks,
Yohan

]]> 0 b89f3cc25ee04295038453821715c45a Yohance Williams replied to the topic Segmentation Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-7/#post-18993 Fri, 29 Sep 2023 04:07:09 -0400 Hello Jewel,

To begin I want to say I like the name of your ice cream shop. When I hear the name “Swirly Scoops” I think of a variety of flavors of soft serve ice cream.

Based on this simulation we can agree that given the product offered, directing resources on targeting families specifically was the best approach to take. The boost in sales…[Read more]

]]> 0 222a9878b0538b2fc0de0176c180b976 Yohance Williams replied to the topic Segmentation Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-7/#post-18983 Wed, 27 Sep 2023 19:22:50 -0400 Hey Zaheer,

Congrats on the success of your business. I appreciate that you chose to focus on one target audience through geographic segmentation and found success by catering to those who work and live near to your ice cream shop.

It was a very good choice to explore families as your intended customer base. However, I found it even more…[Read more]

]]> 0 b051b74db34ce7cae9d5955dee6f6da8 Yohance Williams replied to the topic Segmentation Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-7/#post-18981 Wed, 27 Sep 2023 17:27:39 -0400 As the owner of Y’s Cream ice cream shop located in Teaneck, NJ my goal is to increase sales, revenue and my profit margins. This task had its trials and tribulations but in the end my shop was able to succeed.

With no formal marketing Y’s Cream was making $17,459 average monthly revenue with profit margins of $4015. Instead of attempting to rea…[Read more]

]]> 0 45544d9945ac33ee26c2f534aec9ce05 Yohance Williams changed their profile picture https://openlab.bmcc.cuny.edu/activity/p/142786/ Sat, 16 Sep 2023 22:23:42 -0400 0 afa2b85db46fc7ee8b05382d218c4deb Yohance Williams replied to the topic Marketing Environment Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-6/#post-18792 Fri, 15 Sep 2023 15:39:28 -0400 Hey Taylor,

I thought you presented some excellent points in your response to Toys R Us’ downfall. I appreciate your view on the Economic factor when you stated that Toys R Us’ investments only benefited a fraction of its customer base while its competitors were able to benefit from a larger market via the use of dotcom.

I also agree with you…[Read more]

]]> 0 fb18b17509be6dc0fa391e1f822bc98e Yohance Williams replied to the topic Marketing Environment Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-6/#post-18776 Fri, 15 Sep 2023 02:59:27 -0400 Hey Nechama,

I was keen on seeing how my fellow classmates’ responses would differ from mine. Overall, I think you presented a very compelling argument for the downfall of Toys R Us.

Your competitive factor, in particular, I strongly agree with your point that competitors were able to undercut Toys R Us pricing at a crucial stage which left t…[Read more]

]]> 0 8d16ac555bb8ae823db95ce87e9e4e77 Yohance Williams replied to the topic Marketing Environment Discussion in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-6/#post-18763 Wed, 13 Sep 2023 22:16:28 -0400 As a kid growing up in the Caribbean, I knew about Toys R Us being a huge retailer of all types of board games and action figures etc. While not having international locations (apart from Canada) the brand was internationally known. It was a major shock to me when it decided to permanently close its doors. In exploring the rise and fall of Toys R…[Read more]

]]> 0 80a7537d0aaf072555f15bc325f010a9 Yohance Williams replied to the topic Self-Introduction in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/self-introduction-6/#post-18724 Sun, 10 Sep 2023 17:12:56 -0400 Hey Nechama,
It is good running into you again, I believe we are in the same Intro to Business course as well. How was it for you growing up in Brooklyn? As someone who would visit family there often as a kid, seeing the drastic change in what Brooklyn was then to now is remarkable.
As far as hobbies go, I always envy those who find reading to…[Read more]

]]> 0 60abb13fd18c36798c50ac155d5e85c6 Yohance Williams replied to the topic Self-Introduction in the forum MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/self-introduction-6/#post-18723 Sun, 10 Sep 2023 17:01:10 -0400 Hello Everyone,

I hope the semester has been treating you all well. Despite being new to it, I have certainly enjoyed my online learning experience thus far.

My name is Yohance Williams, but everyone calls me Yohan (which I prefer, it is easier to pronounce). I am from the Caribbean but more specifically Trinidad or some might say “I am a…[Read more]

]]> 0 5bd698a05ca5eaaa6f888e32e26f8d95 Yohance Williams joined the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/activity/p/141230/ Wed, 06 Sep 2023 14:47:23 -0400 0 86d40c929f327e6399822dd81e0b47a2 Yohance Williams wrote a new blog post Yohance Williams in the group MAR 100-A050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/mar-100-a050-intro-to-marketing-professor-buckler-fall-2023/?p=3549 Wed, 06 Sep 2023 13:57:46 -0400 Yohance WilliamsCurrently a Business Admin major going to school full time as well […]

]]> 0 96396d0f3b37c15bc0694fb747aed05c Yohance Williams changed their profile picture https://openlab.bmcc.cuny.edu/activity/p/141214/ Wed, 06 Sep 2023 13:49:38 -0400 0 cb8f2de07e89213f29df4bd133f64590 Yohance Williams became a registered member https://openlab.bmcc.cuny.edu/activity/p/141212/ Wed, 06 Sep 2023 13:42:24 -0400 0