BMCC OpenLab | Naomi Stubbs | Activity https://openlab.bmcc.cuny.edu/members/nstubbs/activity/ Activity feed for Naomi Stubbs. Mon, 04 May 2026 11:48:00 -0400 https://buddypress.org/?v= en-US 30 hourly 2 88822e8b54262c2405eb727ec10b7230 Naomi Stubbs replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17126 Wed, 19 Apr 2023 14:52:07 -0400 You’re right, Rena — segmenting the market is super-important. I agree that age is one of the most important demographics to consider in many cases; the priorities in terms of marget segmentation certainly vary between products/services, and locations, but age is often one of the main ones. I’m not sure I’d list gender as one of the top two…[Read more]

]]> 0 a0044a6e5dadcaff4963fdf2a6e20bf1 Naomi Stubbs replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17124 Wed, 19 Apr 2023 14:48:09 -0400 “The Ice Era” — love it! Makes me think of the films Ice Age. I love the idea of expanding your products to accommodate recent trends and popular products, such as vegan options alongside (and not in place of) traditional offerings — something for everyone! In addition, the focus on eco-friendly products and packaging serves two important…[Read more]

]]> 0 3b43c00ca2366c86bf83de2db7fd80f2 Naomi Stubbs replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17059 Sun, 09 Apr 2023 12:50:40 -0400 I hadn’t thought about quality and safety, Nicholas. Were there specific products/lines you were thinking of when you wrote that? I suspect there were several recalls of toys through the years, but do you know of some specifically tied to Toys R Us, or are you thinking of digital vs physical toys more generally?

]]> 0 d36cfc8000f5def4b43af4a9c603dd50 Naomi Stubbs replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17058 Sun, 09 Apr 2023 12:48:08 -0400 Thanks for sharing your thoughts, Ariel. I found your observation about Build-a-Bear and Party City to be especially interesting. I had not thought about specialty stores chipping away at specific aspects of Toys R Us’s business — it appears that they were challenged by businesses thinking both more broadly and more specifically in terms of their…[Read more]

]]> 0 a252a130aa3c24177fb0adbcfe2a8c50 Naomi Stubbs replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-16964 Sat, 25 Mar 2023 13:11:15 -0400 My first “path” through this simulation got to the desired result (an “outstanding result” that put my competitor out of business), likely because I completed it right after working through the modules and this line of thinking was fresh in my mind. It’s clear that not spending too much on advertising without first doing some research is important…[Read more]

]]> 0 2b686c878a6419bc6e689f7c51f34295 Naomi Stubbs replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-16963 Sat, 25 Mar 2023 13:05:02 -0400 This store had a strong presence in my childhood, even in the UK, and so its demise was sad yet perhaps inevitable, given (like many other large companies) its failure to pay heed to the changing landscapes in which they operated.

Social factors
In the US and elsewhere, while toys continued to play a role in the economy, children increasingly…[Read more]

]]> 0 9ca8f9c0085ba381183849e7105ebb5f Naomi Stubbs joined the group MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2022 https://openlab.bmcc.cuny.edu/activity/p/130022/ Wed, 22 Mar 2023 14:22:35 -0400 0 3fcd7164903fdd3644b7e63ebb14e14f Naomi Stubbs wrote a new blog post Naomi J Stubbs in the group MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/?p=4150 Wed, 22 Mar 2023 13:29:04 -0400 Hi, all! My name is Naomi Stubbs and I'm originally from the UK (Cornwall, to be precise). I'm not officially in any major at BMCC, but have majored in English (BA), Editing (MRes), and Theatre (PhD) in […]

]]> 0 227a65d51bcd2ee9bbf2712a68ab3f90 Naomi Stubbs joined the group MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/activity/p/130020/ Wed, 22 Mar 2023 13:11:47 -0400 0 4ee7d3951ad286c794f137ad1d13ff58 Naomi Stubbs joined the group MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2022 https://openlab.bmcc.cuny.edu/activity/p/130019/ Wed, 22 Mar 2023 13:05:11 -0400 0 70731ba3b469a19033f9a5e57d4ad552 Naomi Stubbs changed their profile picture https://openlab.bmcc.cuny.edu/activity/p/130018/ Wed, 22 Mar 2023 13:04:45 -0400 0 29d5e9bbe3506d72e0a8bb83fd68cd38 Naomi Stubbs became a registered member https://openlab.bmcc.cuny.edu/activity/p/130015/ Wed, 22 Mar 2023 13:03:26 -0400 0