BMCC OpenLab | Joanne C. | Activity https://openlab.bmcc.cuny.edu/members/joannecallaghan/activity/ Activity feed for Joanne C.. Sat, 13 Jun 2026 02:39:11 -0400 https://buddypress.org/?v= en-US 30 hourly 2 5a28486b52165d390344d6c3b3bd73e5 Joanne C. created the site Joanne C.'s Portfolio https://openlab.bmcc.cuny.edu/activity/p/150875/ Fri, 08 Dec 2023 01:58:15 -0500 0 9b4449f60b13f6128a40fbb366450e3d Joanne C. replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17177 Mon, 24 Apr 2023 04:01:05 -0400 Hi Naomi,

I like that you were set on your target and decided to double down. That is similar to the saying if it’s not broken don’t fix it. You were able to make your competition close its doors at the first attempt, however, without intention that usually is what happens in the business world. I think it would be cool if more businesses worked…[Read more]

]]> 0 6d03684aad84886c72a055cd7ebe5483 Joanne C. replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17173 Mon, 24 Apr 2023 03:52:42 -0400 Hi Tania, I felt similar to you in the sense I was content with any decision made if it would keep my business open and successful to the point that sales were increasing. I would not want another business to have to close its doors either, however, I felt this stimulation was useful to learn how different choices made based on research will get…[Read more]

]]> 0 976222d9023a53bc601c3d5154b07463 Joanne C. replied to the topic Segmentation Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/segmentation-discussion-6/#post-17170 Mon, 24 Apr 2023 03:43:32 -0400 I enjoyed working through the stimulator for segmenting the ice cream market. It was interesting how it can tell you the different outcomes of choices, like business planning and market strategy, in real life. I made it to the bonus level and beat the competition on the first attempt. However, I tried different routes because of curiosity.…[Read more]

]]> 0 c2dfee93d0df3cade2bc7311fd263e79 Joanne C. replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17079 Mon, 10 Apr 2023 03:57:51 -0400 Hi Jacob,
I agree that Toy R Us should have adapted to the changing needs of its customers and society by realizing how technology was becoming essential and is still the future. They should have started earlier on their online presence rather than focusing on expanding in the brick and motor stores since they would have saved money by selling…[Read more]

]]> 0 77ae30da6b2f347e6708870fd4a5ad23 Joanne C. replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17072 Mon, 10 Apr 2023 03:29:35 -0400 Hey Rena,

I found your comment interesting, especially about Toys R Us having restaurants. I should have considered them having the food aspect when reviewing their downfall/improvements. This strategy is used by many stores, Bjs, Target, Walmart, and even IKEA. Offering a place to buy and eat food in the store will increase customers’ time spent…[Read more]

]]> 0 2e1f1d3bcdf10e3a08f5508a5e4d536b Joanne C. replied to the topic Marketing Environment Discussion in the forum MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b051-intro-to-marketing-professor-buckler-spring-2023/forum/topic/marketing-environment-discussion-5/#post-17069 Mon, 10 Apr 2023 03:10:09 -0400 Competitive factors

Toys R Us needed to differentiate itself more to stay ahead of competitors. As mentioned in the chapter, a key strategy is for businesses to offer Unique Value to Customers. Toys R Us tried to compete by pricing low; however, the competitors beat them on that front, which backfired because they brought in less money in the…[Read more]

]]> 0 520ba763ae0b77b31082b8b6e7c7f58e Joanne C. changed their profile picture https://openlab.bmcc.cuny.edu/activity/p/130274/ Sun, 26 Mar 2023 00:47:44 -0400 0 a3afb523fb1970747e55897c7f0962b6 Joanne C. joined the group MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023 https://openlab.bmcc.cuny.edu/activity/p/130272/ Sun, 26 Mar 2023 00:42:06 -0400 0 36e1051d62c30ada49ad743d8cfd6868 Joanne C. became a registered member https://openlab.bmcc.cuny.edu/activity/p/129849/ Tue, 21 Mar 2023 04:54:30 -0400 0