{"id":275,"date":"2021-07-07T20:32:44","date_gmt":"2021-07-07T20:32:44","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/?p=275"},"modified":"2021-08-31T18:27:14","modified_gmt":"2021-08-31T18:27:14","slug":"supply-chain-management","status":"publish","type":"post","link":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/2021\/07\/07\/supply-chain-management\/","title":{"rendered":"Supply Chain Management"},"content":{"rendered":"<p>Sections 9.1 to 9.5 in this OER textbook cover Market Segmenting, Targeting, and Positioning. There are questions at the end of each chapter that students can answer as an assignment and there are also more involved activities at the end of each chapter.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"RCYYmr45eM\"><p><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/\">Cover<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Cover&#8221; &#8212; Principles of Marketing\" src=\"https:\/\/open.lib.umn.edu\/principlesmarketing\/embed\/#?secret=RCYYmr45eM\" data-secret=\"RCYYmr45eM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><a href=\"https:\/\/open.lib.umn.edu\/principlesmarketing\" rel=\"cc:attributionURL\">Principles of Marketing<\/a>\u00a0by\u00a0University of Minnesota\u00a0is licensed under a\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\" rel=\"license\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>, except where otherwise noted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sections 9.1 to 9.5 in this OER textbook cover Market Segmenting, Targeting, and Positioning. There are questions at the end of each chapter that students can answer as an assignment and there are also more involved activities at the end of each chapter. Cover Principles of Marketing\u00a0by\u00a0University of Minnesota\u00a0is licensed under a\u00a0Creative Commons Attribution-NonCommercial-ShareAlike 4.0 [&hellip;]<\/p>\n","protected":false},"author":3876,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[30],"tags":[22,20,25],"class_list":{"0":"post-275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-supply-chain-management","7":"tag-assignment","8":"tag-interactive-activity","9":"tag-reading","10":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/users\/3876"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":2,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/posts\/275\/revisions\/375"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-introduction-to-marketing-course-hub\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}