{"id":3455,"date":"2022-10-10T13:20:54","date_gmt":"2022-10-10T17:20:54","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2022\/?page_id=3455"},"modified":"2022-10-25T17:18:38","modified_gmt":"2022-10-25T21:18:38","slug":"week-h","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/week-h\/","title":{"rendered":"Week H"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to our final week of the semester! We\u2019ve made it to&nbsp;<strong>Week H.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unit 13: Sales Promotion &amp; Personal Selling<\/strong>&nbsp;is our LAST unit of the semester \u2014 can you believe it? We\u2019ve learned a lot about Marketing this semester, and there is still so much to learn. I hope that by now, you\u2019ve built a foundation of concepts that will help you as you continue your studies in marketing and in business management. If neither of those fields are your major or planned career path, that\u2019s okay! Understanding marketing will also make you a more informed consumer, and that applies to all of us!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this unit, we\u2019ll learn about how selling directly plays into the marketing environment. Salespeople exist in all forms: on the retail \u201cfloor\u201d at Old Navy, employees might help sell you a pair of jeans by making a recommendation or highlighting the features; an employee for the New York Knicks might be charged with selling tickets to individual games or season tickets to businesses; a MaryKay makeup representative might sell by inviting friends over for \u201csales parties\u201d or by using social media marketing to promote their products; the list goes on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll focus on&nbsp;<strong>personal selling&nbsp;<\/strong>this week, which is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. There is also a quick video in this unit\u2019s course materials folder which will explain personal selling a bit more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the Week G\u00a0 links in our\u00a0<a href=\"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/about-this-class\/schedule\/\"><strong>Course Schedule<\/strong><\/a>\u00a0to access our Course Materials and Assignments for this unit. In addition to your weekly assignment, you must also submit your\u00a0<a href=\"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/assignments\/final-reflection\/\"><strong>Final Reflection<\/strong><\/a>\u00a0by <strong>Sunday, December 18, 2022 at 11:59pm ET.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our final week of the semester! We\u2019ve made it to&nbsp;Week H. Unit 13: Sales Promotion &amp; Personal Selling&nbsp;is our LAST unit of the semester \u2014 can you believe it? We\u2019ve learned a lot about Marketing this semester, and there is still so much to learn. I hope that by now, you\u2019ve built a [&hellip;]<\/p>\n","protected":false},"author":1403,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"folder":[],"class_list":["post-3455","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/pages\/3455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/users\/1403"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/comments?post=3455"}],"version-history":[{"count":4,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/pages\/3455\/revisions"}],"predecessor-version":[{"id":3574,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/pages\/3455\/revisions\/3574"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/media?parent=3455"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b052-intro-to-marketing-professor-buckler-fall-2022\/wp-json\/wp\/v2\/folder?post=3455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}