{"id":1896,"date":"2021-09-13T00:01:00","date_gmt":"2021-09-13T04:01:00","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/?page_id=1896"},"modified":"2023-09-12T11:39:59","modified_gmt":"2023-09-12T15:39:59","slug":"unit-1-course-materials","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/course-materials\/unit-1-course-materials\/","title":{"rendered":"Unit 1 Course Materials"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What does the term&nbsp;<strong>marketing<\/strong>&nbsp;mean to you? Many people think marketing means personal selling. Others think it means advertising or say that marketing has to do with making products available in stores, arranging displays, and maintaining inventories of products for future sales. Actually, marketing includes all of these activities and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing has two facets. First, it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. Second, marketing is an organization function and a set of processes used to implement this philosophy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By the end of this unit, you should be able to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define marketing<\/li>\n\n\n\n<li>Identify evidence of marketing in everyday life<\/li>\n\n\n\n<li>Demonstrate a clear understanding of the marketing concept<\/li>\n\n\n\n<li>Describe the role of marketing in building and managing customer relationships<\/li>\n\n\n\n<li>Describe how different types of organizations, such as non-profits, consumer product (B2C) firms and business-to-business (B2B) organizations, use marketing<\/li>\n\n\n\n<li>Explain how marketing creates value for the consumer, the company, and society<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In order to successfully complete this unit, you&#8217;ll need to do the following:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Read this Open Educational Resource (free to access): <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/courses.lumenlearning.com\/waymakerintromarketingxmasterfall2016\/chapter\/chapter-1\/\" target=\"_blank\">Module 1: What is Marketing?<\/a><\/strong>\u00b9<br><em>You do not need to complete the assignments or questions at the end of this resource. Please use the links on our <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/about-this-class\/schedule\/\" data-type=\"page\" data-id=\"20\">Course Schedule<\/a> to learn more and to complete the assignments for this week.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Watch <a href=\"https:\/\/www.youtube.com\/watch?v=i1xz5Kv-7VY\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this Introduction to Marketing video<\/strong><\/a> on YouTube (embedded below)<sup>2<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introduction to Marketing\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/i1xz5Kv-7VY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. Read this Open Educational Resource (free to access): <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/why-it-matters-marketing-function\/\" target=\"_blank\">Module 2: Marketing Function<\/a><\/strong>.<sup>1<\/sup><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sources:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>CC LICENSED CONTENT, ORIGINAL<br>Why It Matters: What Is Marketing? .&nbsp;<strong>Provided by<\/strong>: Lumen Learning.&nbsp;<strong>License<\/strong>:&nbsp;<em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup><strong>Study.com<\/strong> on YouTube: https:\/\/www.youtube.com\/watch?v=i1xz5Kv-7VY<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>3<\/sup>CC LICENSED CONTENT, ORIGINAL<br>PowerPoints.&nbsp;<strong>Provided by<\/strong>: Lumen Learning.&nbsp;<strong>License<\/strong>:&nbsp;<em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does the term&nbsp;marketing&nbsp;mean to you? Many people think marketing means personal selling. Others think it means advertising or say that marketing has to do with making products available in stores, arranging displays, and maintaining inventories of products for future sales. Actually, marketing includes all of these activities and more. Marketing has two facets. First, [&hellip;]<\/p>\n","protected":false},"author":1403,"featured_media":0,"parent":101,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"folder":[],"class_list":["post-1896","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/pages\/1896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/users\/1403"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/comments?post=1896"}],"version-history":[{"count":13,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/pages\/1896\/revisions"}],"predecessor-version":[{"id":3697,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/pages\/1896\/revisions\/3697"}],"up":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/pages\/101"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/media?parent=1896"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023\/wp-json\/wp\/v2\/folder?post=1896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}