{"id":3053,"date":"2022-02-25T10:32:16","date_gmt":"2022-02-25T15:32:16","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/?p=3053"},"modified":"2022-02-25T10:32:16","modified_gmt":"2022-02-25T15:32:16","slug":"consumer-decision-making-process","status":"publish","type":"post","link":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/2022\/02\/25\/consumer-decision-making-process\/","title":{"rendered":"Consumer Decision Making Process"},"content":{"rendered":"

What I\u2019m looking for:<\/p>\n

    \n
  1. An Italian Restaurant in Salt Lake City, Utah<\/li>\n
  2. A casual setting that\u2019s perfect for a simple date<\/li>\n
  3. Preferably has outdoor seating<\/li>\n
  4. The price threshold should be around $70<\/li>\n<\/ol>\n

    Now it\u2019s time to search!<\/p>\n

    The first step is the need recognition<\/strong> \u2013 Italian cuisine!<\/p>\n

    The second step is the information search<\/strong> \u2013 I head to TripAdvisor.com to do my research. I can specify reviews based on traveler type (families, couples, single, etc.), time of the year that they visited, language, and rating. I can also specify I want Italian restaurants in Salt Lake City with outdoor seating, so I don\u2019t have to waste any time scanning through other restaurants.<\/p>\n

    Stoneground Italian<\/em> piques my interest. It seems to have great reviews and meet all my requirements. The best part is, I can even make a reservation right away on the website I\u2019m already on or get food delivered if I\u2019m interested.<\/p>\n

    Third step, evaluation of alternatives <\/strong>\u2013 With Caff\u00e9 Molise<\/em> taking the #1 spot in Best Italian Food in Salt Lake City with outdoor seating, I decide to investigate the menu, pictures, and reviews. It looks beautiful, but there are no pictures of outdoor space even though it was advertised, so I decide Caff\u00e9 Molise<\/em> may not be the restaurant for the occasion.<\/p>\n

    Next, I look into Per Noi Trattori. <\/em>It seems to have good reviews and a simple outdoor area, but the price range of the food is a bit high. I can\u2019t imagine leaving with only spending $70.<\/p>\n

    And finally, purchase <\/strong>\u2013 I decide to stay with my initial choice, Stoneground Italian. <\/em><\/p>\n

    Overall, I realized my experience with consciously following the Consumer Decision Making process with an unknown area (Salt Lake City), is very similar to when I unconsciously do it myself every time I\u2019m looking into buying a new product or trying a new restaurant. I always want to make sure I\u2019m going to have a pleasant experience, by making sure others have had a pleasant experience before me.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What I\u2019m looking for: An Italian Restaurant in Salt Lake City, Utah A casual setting that\u2019s perfect for a simple date Preferably has outdoor seating The price threshold should be around $70 Now it\u2019s time to search! The first step is the need recognition \u2013 Italian cuisine! The second step is the information search \u2013 […]<\/p>\n","protected":false},"author":5415,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[12],"tags":[],"post_folder":[],"class_list":["post-3053","post","type-post","status-publish","format-standard","hentry","category-consumer-decision-making"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/posts\/3053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/users\/5415"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/comments?post=3053"}],"version-history":[{"count":1,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/posts\/3053\/revisions"}],"predecessor-version":[{"id":3054,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/posts\/3053\/revisions\/3054"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/media?parent=3053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/categories?post=3053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/tags?post=3053"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-a050-intro-to-marketing-professor-buckler-spring-2022\/wp-json\/wp\/v2\/post_folder?post=3053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}