Product Concepts

The pitch that resonated with me the most on the Shark Tank season 13, episode 13 was the Kettle Gryp pitch.  On a personal level, this product nailed the “product concept” for me as someone who often has to travel for work and finds themselves in a hotel gym with a few sparse dumbells–and the Kettle Gryp could easily fit in luggage to enable a better workout by turning dumbells into a kettle bell (something that would obviously be impractical to travel with) and allow me to get a more personal workout that mirrors the workout I get in my home gym.  Essentially, this product is just a plastic molding with a locking hinge that snaps around the handle of an existing dumbbell, and then allows a consumer to grip the larger plastic handle above just like a fully metal kettle bell.  Its genius is in its simplicity, in terms of the actual manufacturing of the product, and of filling a void in the market for those who may travel, or maybe have a home gym with lots of dumbells.  It could even fill a void for larger professional gyms that wish to offer members more versatility without having to buy another full set of differently weighted kettle bells.  I think if the product was marketing heavily to an active lifestyle demographic, many folks would feel that not only do they want the Kettle Gryp, but that they need the kettle gryp to have a more functional workout at home, or perhaps on the road if they travel often for work.  I actually think this product is something I would buy, and in terms of comparision to the other pitches on this episode of Shark Tank, these entrepreneurs did a far superior job of identifying a product “with legs” (pun intended, sorry…) that can serve to fill a previously unidentified void in the fitness and healthy living marketplace.  In terms of best positioning, this product could and should be priced in a cost or price sensitive manner; kettle bells are not terribly expensive, so this product needs to be a cost-effective solution.  Also, as the founders mention in the episode, getting the right “distribution channels” (in this case, big box stores like WalMart or Target) are going to be crucial both to help drive revenue and exposure.  I think if other consumers began to see folks using these at the gym, at a friends house, etc that can help the brand gain more traction. As far as lifecycle, the company will likely need to find other ways to innovate the existing Kettle Gryp and also develop other products that can help drive revenue beyond the first few years of initial sales of the Kettle Gryp.

3 thoughts on “Product Concepts

  1. Rechal Kajla

    Hi, I believe that many gym-goers or home fitness enthusiasts would enjoy this product because of how easy it is to transport and how much money it would save over purchasing kettlebells. I also think that you would have a stronger grip when working out with the Kettle Gryp.

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