A brand that I really like is VEJA a French company that produces fair trade ecological shoes in brazil. The word VEJA means to look: to look father than shoes, look how are they made. I’ve been using Veja shoes for a while and they’re comfortable and durable for the everyday.
The company was created in 2004 by two French people after a year-long journey dedicated to sustainable development. VEJA is a shoe brand based in Paris that is creating sneakers in a different way, mixing social projects, economic justice, and ecological materials.
Veja works in Brazil directly with cooperatives of organic cotton producers and in the Amazon with rubber tapperto fight against deforestation. The shoes are produced in a factory in the south of Brazil that offers good working conditions. In France, Veja works with an integration through work association, Atelier Sans Frontières, which handles storage and orders. Every year, the company test the chemical safety of their shoes to ensure that it has removed all hazardous chemicals from their production processes. In other words, it selects the most used hazardous chemicals in the fashion industry and test them on our shoes to make sure they don’t contain any of these harmful, toxic or polluting elements.
Veja has a project in which they become aware of CO2 emissions in which they decide to carry out a study on their CO2 emissions to further delve into the reality of themselves and manage to take their carbon footprint is the amount of CO2 (dioxide carbon) and other gases emitted into the air. There is a certain amount of carbon dioxide that occurs naturally in the atmosphere, however, activities themselves have increased these levels.

When it comes about their employees Veja monitors health and safety issues by visiting all its final stage of production suppliers. It ensures payment of a living wage in most of its supply chain. It traces all its supply chain.

Fair trade is one of the three fundamental pillars on which VEJA is based. Cotton and rubber are purchased directly from producers in Brazil and Peru. they sign one-year contracts with them and set a price related to the market. It is one of the ways to ensure more equitable and dignified business transactions.

In general, VEJA as a brand it satisfies all my needs as a consumer of its product and convinces that it is an ethical and transparent company with the care of its employees, fair trade, and care for the environment with its shoes made of ecological materials. The only minimum thing I would like this brand to improve is that Veja uses both animal and vegan leather for its shoes even if they don’t uses exotic animals print I recommend them to fully start making their shoes vegan leather. it does not use fur, wool, down, exotic animal skin, exotic animal hair or angora. It uses leather so it’s a start…

2 thoughts on “VEJA

  1. Emmalyn

    It was really interesting to read your post and learn more about VEJA. I have seen their shoes in passing but never really looked into them as a brand. The fact that they have annual testing for their shoes in the way they do I think is a good process to have to minimize any negative environmental impact they might have during their production process. I also agree with what you said in regards to their business being a bit more equitable with their supply chain for their products since they make sure the price is at market value and there are contracts as well.

    The one thing that I will say is that when a lot of companies advertise vegan leather it’ll be vegan leather that is made from petroleum-based plastics, and if it’s that kind of vegan leather it’s harmful since it isn’t biodegradable and has other ways it negatively impacts the environment in its product due to containing polyvinyl chloride. However, if VEJA were to use the vegan leathers that are plant-based–cactus, mushroom, pineapple leaf to name a few–that would be a good step as you said!

Leave a Reply